News & Trends

What’s happening — or coming up next — in the meetings and events world and beyond.

Unleashing the Power of Creativity at Live Events

Convening Leaders 2022 participants learned from the creative genius of Cirque du Soleil’s executive vice chair, Daniel Lamarre.

BY Michelle Russell January 25, 2022

Not Your Average Talk Show

The topic of the Summit for Democracy — guarding democracy around the globe —couldn’t have been weightier. Here’s how the team that produced the three-day event worked behind the scenes to keep viewers engaged. 

BY Barbara Palmer January 24, 2022

7 Hub Spaces to Meet Your Attendees’ Needs

For years, high-tech conferences have designed innovative hub spaces to engage and nurture their top customers. While some of the elements in these areas can be costly to implement, creating a town-square-like experience can help bring your participants together and grow your community.

BY Dave Lutz, CMP January 24, 2022

Thinking Creatively When Planning a Virtual Event

How can organizations design an engaging digital event at a time when many attendees crave in-person interactions? The European Society of Paediatric and Neonatal Intensive Care (ESPNIC) delivered that and more.

BY Casey Gale January 24, 2022

Event Marketers Need a New Attendee-Acquisition Strategy

Over the last two years, the priorities, values, and behaviors of our audiences have shifted. As event marketers, we should tap into new tactics to increase our attendee acquisition and meet audience needs.

BY Kimberly Hardcastle January 24, 2022

Your Profile Pic on LinkedIn Matters More Than You Think

A recent survey indicates that 7 out of 10 business owners, managers, and HR professionals have rejected a candidate for a poor LinkedIn profile picture, despite being qualified for the job.

BY Michelle Russell January 21, 2022

Lessons Learned Doing Business During a Pandemic

Akshar Patel, vice president of conventions for AAHOA and one of this year’s PCMA Groundbreaker Award nominees, shares how COVID-19 has allowed him to “learn and sharpen” his skillset as an events executive.

BY Casey Gale January 20, 2022

How to Build an Event Crystal Ball

The best way to predict the future is to pay attention and be prepared for the “what if?”

BY Beth Surmont January 14, 2022

What Is Liminality and Why Does It Matter to Your Event?

Do you feel your attendees crave serendipity when attending virtual events? The lack of liminal space in virtual environments is the culprit — and it can also be missing at your in-person event.

BY Julius Solaris January 14, 2022

Meetings and Your Brain: How to Turn a Digital Audience Into a Community

Facilitator Priya Parker explains why establishing a sense of togetherness for participants should be the first step for online and hybrid events.

BY Barbara Palmer January 13, 2022

Tech Experts Weigh In: How Has the Digital Event Experience Changed?

Convene editors asked companies at Convening Leaders 2022’s Tech Village at Caesars Forum to identify what’s changed about the digital attendee experience over the last year.

BY Convene Editors January 13, 2022

Incoming PCMA Board Chair: ‘We’ve Got to Keep Moving’

Charles Starks, the 2022 chairman of the PCMA Board of Directors, says PCMA — and the business events industry — must forge ahead with an eye to innovation, education, and collaboration through growing relationships.

BY Barbara Palmer January 11, 2022

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