If you were to name one thing that has changed about the digital audience’s expectations during 2021, what would it be? Here are responses from several tech companies in the Promenade.
Digital audiences have a much lower tolerance for poor digital experiences. They expect easy access to livestreams, video on demand, and each other. They want to be able to socialize and if given the opportunity, they love shared activities. We’ve seen an incredibly positive response to our escape rooms where attendees can share the experience with their friends.”
Creating an engaging and meaningful community is more important than ever. This is the biggest change in expectation; rather than being a ‘nice to have,’ it’s a ‘must have.’ Attendees expect to make an impact and have human-to-human experiences. Enabling an audience to be a contributing part of an event through choice and personalization allows them to feel heard, valued, and have a voice in an inclusive environment. As event experience leaders, we are constantly adapting and so is our audience. Continuing to analyze and understand the evolution and behavioral patterns is something that must inspire our events in a digital or physical venue.”
With events shifting from in-person to hybrid and virtual, the ability to reach a global audience is greater than ever. Language barriers pose a challenge for event professionals to deliver on engagement, and attendees expect a higher level of customer experience and engagement. Remote, multilingual interpretation is now a bigger expectation in digital events.”
More variety of content, more attendee networking choice, creativity of content, quality of content.”
Digital audiences have lost patience with fluff and friction. If you have an hour of content, you’d be well served to extract the best 20 minutes and deliver that instead. If you have a global audience, you’d be well served to let them follow along in their preferred language with an AI-powered translation solution like Wordly.ai. They expect your platform to work seamlessly and easily for them. Time and attention are precious. Fluff is off-putting. Friction aggravates and alienates. If you’re not actively including everyone, you’re passively excluding people. Digital gives you unlimited reach. Good content, accessible to a global audience, gives you unlimited pull.”
Attendee-first events — attendees want to be an active participant in events, they don’t want a passive event experience.”