News & Trends
CEMA Elevates Approach to Annual Summit
CEMA Summit’s educational program will be led by CEMA members for CEMA members.
Making Bleisure, Sustainability, and Wellness Top of Mind
Accor’s annual gathering in Paris in July highlighted the trends transforming the future of hospitality.
How One Event Company Leveled Up Its Exhibitor Sales Strategy
At an ECEF session, the president of the Americas at Reed Exhibitions shared how the pandemic forced the company to change the way it provides value to exhibitors, which starts with its new approach to hiring and retaining sales talent.
66 Ways to Think About Collaboration
In his new book Harnessing Serendipity, BizBash founder David Adler speaks to 66 accomplished creative individuals who offer philosophical and practical insights for event designers — like Andrew Lacanienta, who shares the five levels of experiences that should help shape events.
Where the Top Conventions Meet
Simpleview and Destinations International have published a new report that analyzes where and when the top 250 rotating conventions in 2023 have met or will meet, based on the MINT+ database, a shared repository of information on organizations and their meetings and events.
Want to Future-Proof Your Events? Delight a Gen Z Audience.
Freeman’s recent Gen Z Report suggests tactics to start cultivating this growing attendee base.
International Marketing in a Post-Pandemic World
Three practical ways to adapt your marketing to international audiences in a changing global environment.
New Destination Futures Study Spotlights Industry Trends and Challenges
Among the 2023 DestinationNext Futures Study insights: DMOs are playing a larger role in their destinations’ development and event organizers are placing greater demands on them when it comes to DEI and sustainability.
A Fresh Crop of Exhibit Managers
The results of a recent survey among 1,500-plus exhibitors/sponsors presents a “once-in-a-lifetime opportunity” to make brand-new exhibit managers fans of the events industry, said ECEF’s Sam Lippman, who offered additional insights about the state of the convention industry at his recent Exhibition & Convention Executives Forum (ECEF).
Why Future Event Planning Will Include Sustainability by Design
This year, PCMA created a standalone full-time position for the first time: head of global sustainability, recently filled by Carolina Goradesky. Convene spoke with her about debunking sustainability misconceptions, and how to move from fear into action.
4 Ways to Help Attendees Navigate Your Event
For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program.
5 State of the Business Events Industry Insights
Freeman’s Ken Holsinger and PCMA’s Howard Givner shared data-driven information about what event attendees, sponsors, and exhibitors want during a recent EduCon session.