News & Trends

What’s happening — or coming up next — in the meetings and events world and beyond.

10 Ways to up Your Event Planning Game

We find ourselves in a unique position — we can still explore new ideas, but the window of opportunity is closing fast.

BY Beth Surmont August 10, 2023

The Noisier, the Better at This Event

The Acoustical Society of America members tune in to all kinds of sounds during their conferences.

BY Casey Gale August 8, 2023

Imposter Syndrome: It’s Not You, It’s the System

The term “imposter syndrome” might have been coined in 1978, but little has changed since then to help women who predominantly suffer from it. But the solution, Zoe Moore argued at an EduCon 2023 session, isn’t to fix women, but their workplaces.

BY Magdalina Atanassova August 8, 2023

How 8 Event Marketers Are Using AI Now

From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.

BY Kimberly Hardcastle-Geddes August 7, 2023

The Future of AI — and Our Jobs

Will business events strategists lose relevancy in the eyes of their clients or organizations due to the growing use of artificial intelligence? PCMA’s Catalyst Community recently debated the question.

BY Convene Editors August 7, 2023

The AI Tool You Can’t Ignore

Event professionals who are trying out generative Artificial Intelligence tools like ChatGPT to help them brainstorm, streamline, analyze, and execute in their everyday work share their tips, approaches, and results.

BY Michelle Russell August 7, 2023

Bridging the Generation Gap at Events

An intergenerational session at an annual medical conference benefits both junior and senior participants.

BY Curt Wagner August 4, 2023

How to Engage Next-Gen Members

Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.

BY Curt Wagner August 4, 2023

Creating Positive Impact at Convening EMEA 2023

The gathering of business events leaders in Copenhagen, Denmark, will tackle such complex topics as dealing with uncertainty and fostering a sense of belonging at events — with a dose of hygge.

BY Curt Wagner August 1, 2023

CEMA Elevates Approach to Annual Summit

CEMA Summit’s educational program will be led by CEMA members for CEMA members.

BY Curt Wagner August 1, 2023

Making Bleisure, Sustainability, and Wellness Top of Mind

Accor’s annual gathering in Paris in July highlighted the trends transforming the future of hospitality.

BY Jennifer Dienst August 1, 2023

How One Event Company Leveled Up Its Exhibitor Sales Strategy

At an ECEF session, the president of the Americas at Reed Exhibitions shared how the pandemic forced the company to change the way it provides value to exhibitors, which starts with its new approach to hiring and retaining sales talent.

BY Michelle Russell July 31, 2023

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA