News & Trends
10 Ways to up Your Event Planning Game
We find ourselves in a unique position — we can still explore new ideas, but the window of opportunity is closing fast.
The Noisier, the Better at This Event
The Acoustical Society of America members tune in to all kinds of sounds during their conferences.
Imposter Syndrome: It’s Not You, It’s the System
The term “imposter syndrome” might have been coined in 1978, but little has changed since then to help women who predominantly suffer from it. But the solution, Zoe Moore argued at an EduCon 2023 session, isn’t to fix women, but their workplaces.
How 8 Event Marketers Are Using AI Now
From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.
The Future of AI — and Our Jobs
Will business events strategists lose relevancy in the eyes of their clients or organizations due to the growing use of artificial intelligence? PCMA’s Catalyst Community recently debated the question.
The AI Tool You Can’t Ignore
Event professionals who are trying out generative Artificial Intelligence tools like ChatGPT to help them brainstorm, streamline, analyze, and execute in their everyday work share their tips, approaches, and results.
Bridging the Generation Gap at Events
An intergenerational session at an annual medical conference benefits both junior and senior participants.
How to Engage Next-Gen Members
Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.
Creating Positive Impact at Convening EMEA 2023
The gathering of business events leaders in Copenhagen, Denmark, will tackle such complex topics as dealing with uncertainty and fostering a sense of belonging at events — with a dose of hygge.
CEMA Elevates Approach to Annual Summit
CEMA Summit’s educational program will be led by CEMA members for CEMA members.
Making Bleisure, Sustainability, and Wellness Top of Mind
Accor’s annual gathering in Paris in July highlighted the trends transforming the future of hospitality.
How One Event Company Leveled Up Its Exhibitor Sales Strategy
At an ECEF session, the president of the Americas at Reed Exhibitions shared how the pandemic forced the company to change the way it provides value to exhibitors, which starts with its new approach to hiring and retaining sales talent.