Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

What Will the Trump Administration Mean for Meetings?

Convene talked to two industry veterans about what the incoming administration might mean for meetings and events — and got two different views.

BY Christopher Durso January 3, 2017

The ‘United Nations for Startups’

The StartUp Grind 2017 Global Conference brings together startup founder from 87 countries.

BY Corin Hirsch January 3, 2017

Inside the Scientific Innovation at NAME 2016

Here’s our post-mortem on the National Assocation of Medical Examiners 2016 Annual Meeting.

BY Corin Hirsch January 3, 2017

Where Kellie Shevlin Got the Inspiration for Craft Beverage Expo

Kellie Shevlin, CEM, co-founder and executive director of the Craft Beverage Expo, Washington, D.C., talks about her career path and gives young professionals in the business events industry some advice: “If you have a good idea, go for it.” Education Bachelor’s degree in art history, University of California, Davis Certification in Exhibition Management (CEM) Certified

BY Corin Hirsch November 30, 2016

How Do You Handle Special-Meal Requests?

With a growing number of special-meal requests, meeting planners are getting creative to accommodate the needs and preferences of attendees with food allergies or lifestyle and religious dietary restrictions.

BY Corin Hirsch August 31, 2016

A Very Short Guide to Brain-Friendly Meetings

Our brains develop to retain information that seems important and to block out what seems like noise. Here’s how to get — and keep — your attendees’ attention.

BY Barbara Palmer September 28, 2015

How to Make a Memorable Exit

If you’re not thinking about how to end your meeting or event in an emotionally powerful way, you are missing a big opportunity.

BY Barbara Palmer September 28, 2015

Can Attendees Improve Acoustics at Meetings?

Cognitive scientist Josh Mcdermott on why people hear what they do — and why the auditory conferences he attends often have terrible acoustics.

BY Corin Hirsch May 1, 2015

How to Create Good Sound Design in Open-Air Spaces

Audio engineer Steve Bush takes on identifying sound leakage, controlling Reverberation, and finding the right expert.

BY Michelle Russell May 1, 2015

How One Planner Performed Reconstructive Surgery On A Meeting

Planner Tina Squillante took a standard classroom-style medical meeting and, by applying lessons she learned at PCMA Convening Leaders, blew it out of the water. This is how she did it.

BY Barbara Palmer June 4, 2014