Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

U-HACK MED: ‘Cool Science With New People’

Here’s how a biomedical research hackathon at UT Southwestern Medical Center in Dallas reshuffled the traditional hierarchies of researchers, students, and practitioners.

BY Barbara Palmer April 1, 2020

‘The Conference That’s all Hallway Conversations’

Traditional science conference formats are heavy on one-way presentations, rather than interactive dialogue. But at Science Foo Camp, the attendees shape the conversation.

BY Casey Gale April 1, 2020

Redesign of Pre-Congress Elements Improves Attendee Experience

Tweaking poster formats, presentation slides, and name-badges at the International Health Economics Association pre-congress eased audience pain points.

BY David McMillin April 1, 2020

Signs of the Times: How E-Posters Upped WCP’s Reach

The World Psychiatric Association (WPA) put its annual congress posters online, increasing engagement and the reach of its 19th World Congress of Psychiatry.

BY Cristi Kempf April 1, 2020

‘Deepdive Immersions’ Help Attendees Experience Host City

When designing the SITE 2020 Global Conference, Tahira Endean wanted to showcase Vancouver in new and different ways. So she sent participants to unexpected local businesses and venues.

BY Barbara Palmer March 31, 2020

Event Design That Puts Attendees First

Pushing the envelope at SITE’s 2020 Global Conference meant understanding how people react in a live event environment and designing to get positive responses.

BY Barbara Palmer March 31, 2020

How Are Women’s Conferences Different?

Here are five characteristics that distinguish successful leadership conferences for women from other kinds of events.

BY Dave Lutz, CMP March 31, 2020

What Can Event Designers Learn From Megachurches?

Megachurches display six characteristics that speak to the events industry — from admissions policies to entertainment value to their use of technology.

BY Don Neal March 31, 2020

Annual Conference Makes Travel and Tourism Research Fun

Ideas Fair at the Travel and Tourism Research Association’s annual conference elevates the typical poster presentation into an interactive game that nearly all attendees — academics and practitioners alike — plays.

BY Casey Gale March 31, 2020

Dog’s Best Friends Gather for Annual DWAA Event

The Dog Writers Association of America has been “celebrating everything dog” for 85 years with an annual evening of networking, educational sessions, and a celebration of its writing competition.

BY Casey Gale March 31, 2020

Behind the Scenes: The Production and Planning of Convening Leaders LIVE 2020

It’s the first event of each New Year; Convening Leaders Live! Join us for this session where we will break down all of the pre, during and post event planning that goes into producing not only a live stream event, but a rebroadcast as well.

BY Caitlin O’Malley March 30, 2020

Time Is a Major Consideration for Digital Events

Event strategists are being called upon to quickly transform face-to-face experiences into digital events in response to travel restrictions and social distancing measures imposed worldwide due to COVID-19.

BY Casey Gale March 30, 2020

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