Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Hollywood’s Version of a Hybrid Event

The Golden Globe Awards mixed live in-person and digital presentations — and made a glamorous affair feel much more authentic.

BY Casey Gale March 1, 2021

Piccles App Draws People Together

The collaborative drawing app Piccles helps conference participants express themselves while they connect online — and can reveal to organizers and each other something new about how they think and feel.

BY Barbara Palmer February 26, 2021

Why the Digital Hosted Buyer Program Is Your Best Bet

A DHB program can get your revenue goals back on track, says Don Neal, CEO of 360 Live Media. Here’s how he believes you can get it right.

BY Don Neal February 24, 2021

How the First Major B2B Trade Show So Far in 2021 Pulled It Off

Emerald shared lessons learned from hosting Surf Expo in Orlando in January in a new case study published by SISO and UFI.

BY Michelle Russell February 19, 2021

Webinar: Business Relationship Best Practices for Meeting Planners and Suppliers

What are the best ways to handle RFPs? Who is responsible for what once the contract is signed? How can buyers and suppliers get the most out of their relationships? Join this exclusive panel led by CadmiumCD Business Development Director, Joe Felperin, to explore these questions and more.

BY Dharmesh Dayabhai Joe Felperin February 17, 2021

Taking an Event — and its Marketing Strategy — Fully Online

During a PCMA Convening Leaders 2021 session, leaders from a large medical conference shared how they promoted the digital event before, during, and after it took place.

BY Casey Gale February 17, 2021

How 300 In-Person Participants Gathered Safely at Convening Leaders in Singapore

The in-person component of PCMA Convening Leaders 2021 held in Singapore demonstrated what it takes — including a rapid testing program — to safely gather a group of 300 during the pandemic.

BY Casey Gale February 15, 2021

What Event Professionals Have Learned From Pandemic Disruption

Two global meeting planners reflect on what will stick and what won’t, after nearly a year — and counting — of pandemic disruption.

BY Barbara Palmer February 15, 2021

Webinar: Proven Content Strategies to Boost Online Audience Engagement

Discover how one organization cracked the code to continuously grow their online audience (and revenue). In this webinar, Celess Tyrell, Director of Online Learning & Innovation at the American Nephrology Nurses Association (ANNA) reveals content tips and strategies your organization should execute.

BY Donna Kastner Brian Zambotti February 11, 2021

How to Read From a Script During Digital Presentations — Without Making It Obvious

In a LinkedIn post, Timo Elliott of SAP shared his tips on how to write and master a script for a screen-to-screen event.

BY Casey Gale February 8, 2021

How an Online Collaboration Platform Company Held Its Own Virtual Event

MURAL — an online tool that enables teams to think and collaborate visually — stepped into its clients’ shoes when planning how to use its own platform for an engaging company retreat.

BY Pat Olsen February 8, 2021

What’s Next for Association Events?

Association membership and events have not only retained their value for members, but are gaining traction with digital events, a new survey shows.

BY Barbara Palmer February 5, 2021

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