Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

How Is COVID-19 Transforming the Events Landscape?

Don Neal and Beth Surmont of marketing, strategy, and experience agency 360 Live Media talk about how to approach taking your face-to-face event digital during the COVID-19 crisis — and how that should make your next live event a big improvement over your last one.

BY Michelle Russell March 30, 2020

A Life-Saving Pivot During the COVID-19 Crisis

As hospitals in some major U.S. cities near the brink of capacity, businesses across the event industry spectrum — including tent-rental companies like Alexander Party Rentals — are quickly realizing that they can step up to help.

BY Jennifer Dienst March 29, 2020

Webinar: Digital Experience Institute Office Hours

In the DEI Office Hours series, we discuss digital event resources that are available, idea share and answer questions for taking your events digital in the wake of COVID-19.

BY Leslie Bailey Mary Beth Micucci Debi Scholar March 27, 2020

COVID-19 Causes 5K Fundraiser to Go Virtual

An event designer has been fast-tracking efforts to create a virtual 5K fundraiser where participants run, walk, or jog independently and report their results online.

BY Michelle Russell March 26, 2020

Plan B: The Institute of Internal Auditors’ Last-Minute Virtual Adjustments

In less than a week, The Institute of Internal Auditors navigated major disruptions caused by the coronavirus pandemic — a scrapped in-person event, speaker cancellations, and a closing host hotel — to nimbly pull off a one-day virtual program for its members.

BY David McMillin March 25, 2020

Food Recovery Efforts Are Always on the Menu

Venues and food-service businesses don’t just think about food recovery efforts in a time of crisis. But here are standout examples of how some are helping others during the COVID-19 pandemic.

BY Barbara Palmer March 25, 2020

Webinar: Digital Experience Institute Office Hours

In the DEI Office Hours series, we discuss digital event resources that are available, idea share and answer questions for taking your events digital in the wake of COVID-19.

BY Leslie Bailey Ruud Janssen Mary Beth Micucci Caitlin O’Malley March 19, 2020

Using a Webinar Platform to Create a Virtual Conference

Explorance, a Montréal-based global software company, converted a three-day meeting to a virtual meeting in one week, using its webinar platform. Here’s how it was done.

BY Barbara Palmer March 18, 2020

8 Steps for Marketing Your Virtual Event

During the COVID-19 pandemic when gathering in person is not possible, many brands are pivoting to virtual events. To create an audience for your next virtual event, consider these best practices.

BY Kimberly Hardcastle-Geddes March 18, 2020

Where to Donate Unused Event Materials After Cancellations

Have items — like T-shirts and tote bags — that have been produced for an event that has been canceled due to COVID-19? The nonprofit Good360 can put them to good use.

BY Cristi Kempf March 16, 2020

Meeting Planners Quickly Switch to Digital Conference

The coronavirus outbreak caused the Ohio Safety Congress to cancel its annual event in March at the “last minute,” but the group rallied, delivering its first-ever online conference on schedule. 

BY Convene Editors March 16, 2020

Turning Your F2F Meeting Into a Virtual Event

As the COVID-19 outbreak pushes more meetings into the virtual realm, a discussion on the Catalyst forum shows how one event organizer tackled the challenge.

BY Convene Editors March 13, 2020

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