Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Death of the Buffet and Other Environmental Silver Linings Brought to Us by COVID-19

On the eve of Earth Day, we checked in with two leaders at the organization steering the business events industry towards a new benchmark of sustainability. We asked: Are we more or less focused on sustainable event design a result of the pandemic?

BY Jennifer N. Dienst April 21, 2021

Draw a Tree That Will Grow in the Real World

To celebrate Earth Day, digital platform Piccles will plant a tree for every tree submitted on its collaborative drawing platform. It could be the start of a new way of creating digital experiences to do good in the world.

BY Barbara Palmer April 21, 2021

Avoiding Climate Doomism

Atmospheric scientist Michael Mann has written a new book on climate change, and it’s cause for some optimism — if we can pair agency with urgency, and individual with collective action.

BY Michelle Russell April 20, 2021

Temporary Fix or Permanent Change? An AV Perspective on the Evolution of Trade Shows

Sean Wargo, senior director of market intelligence, AVIXA, says we need to move away from the idea that a trade show is a “calendared moment” and think of conventions “as content that has a long tail.” Here’s what that looks like.

BY Michelle Russell April 19, 2021

Solving a Networking Issue at Hybrid Events

How can virtual and in-person attendees interact at hybrid events? Members of the PCMA Catalyst community discussed the topic in a recent thread.

BY Convene Editors April 16, 2021

Hybrid Meetings: One Size Does Not Fit All, Survey Respondents Say

Business event organizers are creating hybrid events as varied as the organizations they serve. Respondents to Convene’s latest COVID-19 Dashboard share how theirs will look.

BY Curt Wagner April 13, 2021

Meeting in a Pandemic, Part Two: Back to Face-to-Face

The Professional Dairy Producers of Wisconsin’s business conference returns to an in-person format — and keeps the benefits of digital.

BY Barbara Palmer April 12, 2021

Two Perspectives on the Same GMID Event

Global Meetings Industry Day was celebrated in New York City with a hybrid event and Convene was there, online and in-person. Here are accounts of our experiences.

BY Michelle Russell Barbara Palmer April 12, 2021

5 Ways to Please Virtual Exhibitors, According to Attendee Data

Virtual and hybrid events platform company Swapcard has published actionable insights gleaned from nearly 500 events the company has hosted to help organizers provide their exhibitors and sponsors with ROI.

BY Michelle Russell April 9, 2021

4 Tactics for Hybrid Events

According to the recently published Derse white paper, hybrid should be thought of as “an infinity loop” — not just a one-off mix of an in-person event with a digital component.

BY Michelle Russell April 7, 2021

6 Questions to Consider While Planning Your Hybrid Future

While event organizers are preparing for a return to in-person events, they still must decide if they will or won’t provide audiences digital options. These important considerations can help guide them.

BY Kimberly Hardcastle David Saef April 5, 2021

Hybrid Events Bring Back FOMO

Digital events have eliminated the fear of missing out from attendees’ minds, according to MeetingPlay CEO Joe Schwinger. But hybrid events are a way to reintroduce FOMO.

BY Casey Gale March 31, 2021

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