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Event Strategy & Design
How to Plan and Host a Profitable Event With Certainty in Uncertain Times
Five strategies to follow — and four questions to ask — to put your events on a forward track.
New Skills for New Event-Marketing Challenges
In a recent survey of senior-level event marketers, more than one-third said they are seeking talent with new skills that their upcoming in-person and hybrid events will require. Here’s what else nearly 90 event marketers are thinking about their future events.
Event Planners’ Duty of Care During the Pandemic
As we return to in-person meetings, questions and best practices are evolving for hosting large gatherings.
How Our Relationship With Public Spaces Changed During the Pandemic
Indoor and outdoor public spaces have become only more valuable to us after the pandemic — and flexibility in both environments has become more critical. Two experts share why.
The Pandemic’s Effect on Fashion Industry Is Bigger Than a Switch to Sweatpants
Fashion changed when people stopped going out, and not just because we were all wearing comfy clothes. A professor from the Fashion Institute of Technology provides an analysis of what that means for the fashion business and fashion-focused events.
When the Whole World Gets Sick, What Does That Mean for Wellness?
Here’s what the future of wellness, health, and safety looks like from the perspectives of experts in two different fields.
Four Views on How the Pandemic Will Change How We Meet
One thing is clear: The pandemic demanded that we think deeply about how — and where — we meet. Four events industry experts weigh in on lessons learned and where we’re headed.
Has the Pandemic Changed How Planners Think About Event Technology?
Event technology has exploded over the last year — here are two views on what new tools will mean for planners in the future.
9 Questions for Event Professionals to Ponder
Innovation expert and questionologist Warren Berger offers a list of questions event organizers should weigh while planning their upcoming events in a new world.
The Push to Digital Gave Trade Shows a New Business Model
No matter what their customer base, every trade show should now be based on creating valuable content, argues trade-show expert Francis Friedman.
Reinventing the Rules for Gathering
The pandemic hit the pause button on meetings-as-usual. Priya Parker, an expert on designing social interactions, is hosting a four-part, live, video series on gatherings of all kinds — at work, with friends and loved ones, or in your capacity as an event planner or facilitator.
Vaccine Mandates Are Gaining Some Ground at Events
With COVID cases rising due to the Delta variant, the question of making proof of vaccination a requirement to attend events is popping up more often. We asked a lawyer to weigh in on the potential legal ramifications for host organizations — and it’s more straightforward than some may think.