PCMA APAC Labs

PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry. 

Upcoming PCMA APAC Labs 2024

Sydney
16 July 2024

Melbourne
18 July 2024

Seoul, Korea
June 2024 (online)

Singapore
August 2024

If you have any inquiries about PCMA Labs APAC, contact [email protected]

What our participants have to say about PCMA APAC Labs:

  • It’s amazing to realize the potential of AI in enhancing efficiency. I even created a task list to use Spark that can improve my team’s productivity. My first PCMA Labs experience was fantastic – great topics and terrific networking opportunities with like-minded professionals.

    Kym De Britt, Chief Executive Officer, Australian Dental Association
  • “Today’s session highlighted the potential of AI technology in our industry, urging us to embrace new tools and skills for improved productivity. PCMA Labs provide a valuable opportunity to connect with knowledgeable professionals and enhance the events landscape.”

    Zarina Othman, Head of Operations, Asia, European Society of Medical Oncology
  • I can imagine using Spark in our workflow as part of our daily tasks eventually. It was nice to know what is available out there and PCMA Labs condensing a variety of useful information about AI together makes it easier for us in the community to absorb it.

    Jane Saunders, Director Of Operations, MCI Hong Kong & Macau
  • “AI is the way forward for every industry, and it’s wonderful to witness Spark’s potential in my workflow to make my day-to-day work easier. I thoroughly enjoyed my experience at PCMA Labs, catching up with familiar faces, and networking with peers from the industry.”

    Emma Scown, Strategic Experiences Consultant, Salesforce
  • “Today’s session was an informative and eye-opening experience, providing clarity on AI and its opportunities. PCMA Labs showcased Spark’s potential in the MICE industry from vetting legal contracts to crafting emails and agenda. We are exceptionally happy to partner with PCMA on the series of PCMA labs to get together with industry partners.”

    Genevieve Lim, Director – MICE Management, Marina Bay Sands
  • AI is here to stay, and it will continue to improve our work and lives. While Spark has the potential to improve my workflow, deeper exploration of real-life applications is necessary. The knowledgeable speakers at the Labs pleasantly surprised me with their in-depth dive, providing clear real-life examples of AI and interesting tools for practical use.

    Eric Chew, Digital Director & Account Director, Agenda Consulting
  • PCMA Labs offers practical guidance on utilizing AI for industry benefits, emphasizing the importance of human touch and reducing workload while enabling deeper content refinement.

    Erica Seo, Director, Business Strategy – APAC / Managing Director, George P Johnson Experience Marketing
  • “AI is not going to replace us; it enhances productivity and lets us focus on more important tasks. It’s interesting to see Spark’s capabilities in generating content, and its recap video feature is especially intriguing for me to capture information.”

    William Gunner, Senior Event Producer, Lateral Events
  • It’s exciting to know that there are readily available AI technologies for us to utilize. I am thrilled by Spark’s potential and its ability to save us a significant amount of time. Timely topic for us, and fantastic networking opportunities to reconnect with my PCMA colleagues.

    Julie McGraw, Managing Director, GEMS Event Management Australia
  • Today’s session was enriching, bringing together professional from diverse industries providing different perspectives. I was impressed with the quality of the content Spark generated, and happy to be able to meet and exchange experiences with fellow educators.

    Jeslin Wee, Senior Education Specialist, Ngee Ann Polytechnic

Partnership Opportunities

The PCMA APAC Labs will provide a platform to build on existing relationships and create new business connections to grow your business. Get in touch with the PCMA APAC Sales team to explore opportunities!

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