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PCMA Labs Singapore
July 9 @ 3:30 pm– 6:00 pm SMT
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Join us for an exclusive PCMA Labs presentation of the PCMA Outlook 2026 Report, developed in collaboration with MCI. This session is designed specifically for corporate and association event professionals to learn and exchange ideas on how to plan, design, grow, and lead smarter.
What you’ll learn at this PCMA Labs session:
- How corporate and association sectors are being fundamentally reshaped
- Actionable strategies to lead through uncertainty and harness emerging technologies
- Facilitated roundtable discussions with peers on how these insights are impacting you and ideas for navigating these
PCMA Outlook 2026 is not about keeping pace with change. It is about leading through it. This session will help you apply these insights to shape your strategies, your organization, and the future of our global business events community.
Who should attend
Business events organisers | Business events marketers | Business events managers | Agency leaders | Marketers | Association leaders
Speakers
Florence Chua
Managing Director, APAC at PCMA
With over 25 years of experience working in Asia Pacific, including 11 years in China and several years in other countries, Florence is well attuned to the diverse cultures and markets in the region.
Flo brings a diverse background in media production, association management and marketing communications. In her past roles, she overseen different business lines, including consulting services, event services and marketing activations in various locations.
At PCMA, her focus is on growing the PCMA in the region and aligns with stakeholders to advance the industry.
Check out Flo’s Linkedin.
Phillip Goh
Lead, Regional Marketing Events at Intuitive
Spanning a career in different industries and capacities ranging from Hospitality to Creative to Technology is a snapshot of Phillip’s exposure over 25 years. Having been in both the vendor and buyer sides have provided the appreciation of the priorities of each party which provides the platform for Phillip to bring his extensive experience to every conversation and task to produce favorable outcomes.
Phillip is constantly driving marketing outcomes that are both good for business and strengthens the relationship with clients.
Interests outside of work includes finding new places to hike or volunteering for difference causes are just some interests when it’s time to disconnect from work or give back to society.
Check out Phillip’s Linkedin.
Event Details
Date: Thursday, 9 July 2026
Time: 3:30–6:30 pm
Venue: The Ritz-Carlton, Millenia Singapore
Limited spots available — priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.
When registering, please log in to your PCMA account or create one if you’re new.
*All fields are necessary.
About PCMA Labs
PCMA Labs is a sandbox for business events organisers, marketers, business events managers, and business events strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.
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