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PCMA APAC Labs, Brisbane
June 5 @ 11:00 am– 1:30 pm AEST
PCMA Spark AI: Cut the Hype. Learn the How.
No budget for extra hands? No problem. Spark AI is the behind-the-scenes team member you’ve always needed but could never get approved. Join this PCMA APAC: Spark AI —a hands-on, practical session built by event pros, for event pros. No hype, no crystal balls, just real-world ways to use Spark to brainstorm content, streamline planning, manage session data, and actually get it done. If you’re juggling too many balls with too little time (and team), this lab is your game-changer.
Who should attend
Event organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders
Speaker
Founder | The Business Events Network, Head of External Engagement | The Australian Psychological Society
Paula Rowntree is a visionary leader in the events industry, renowned for her innovative approach to event design and professional development. As the founder of the Business Events Network, she has established a dynamic platform that fosters meaningful connections and knowledge exchange among industry professionals.
In her role as Head of External Engagement at the Australian Psychological Society, Paula integrates psychological insights with event planning, enhancing attendee experiences through evidence-based strategies.
Paula’s expertise encompasses modernizing event strategies, strategic planning, attendee engagement, technology integration, and sustainable practices. She is a dedicated educator, serving as a trainer for PCMA’s SparkAI program, where she guides event planners in harnessing artificial intelligence to elevate their events.
Through the Business Events Network, Paula offers specialized training programs, including:
- Event Design Training: Empowering professionals to craft purposeful, results-driven events.
- Venue Training: Assisting venues in optimizing their spaces and services to meet contemporary event demands.
Her hands-on training methodology ensures participants can immediately implement their newfound skills, keeping them at the forefront of industry trends.
Beyond her professional endeavors, Paula is passionate about ‘purposeful design,’ achieved through co-creation with clients to shape optimal experiences that align with strategic business goals.
Paula Rowntree continues to shape the future of event planning and networking, empowering professionals to create impactful experiences in an ever-evolving industry.
Check out Paula’s Linkedin.
Event Details
Date: Thursday, 5 June 2025
Time: 11:00am-1:30pm
Venue: Brisbane CBD (Venue will be sent via email confirmation)
Limited spots available – priority will be given to PCMA Members. An email with specifics will be sent to you to confirm your registration and secure your spot.
When registering – please log in to your PCMA account or create one if you’re new.
About PCMA Labs
PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.
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