The PCMA APAC Lunch & Learn: The New Business Playbook for Event Entrepreneurs is designed to equip you with strategic tools to reframe your agency from a service provider to a scalable, investment-ready business. Plus, connect with like-minded leaders during an engaging lunch setting to build partnerships and spark collaboration.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
PCMA APAC has officially confirmed that The Business of Events (BoE) conference will take place from 13-15 April, 2025, at Marina Bay Sands in Singapore. This significant event will coincide with The Meetings Show Asia Pacific, which will have its second iteration at the same venue on 16 and 17 April.
"Tribe & Thrive" by PCMA APAC is a series designed not only for your personal wellbeing but also for the collective strength of your human network—your teams, your family, and those who help keep you whole. It offers a space to reconnect with yourself and our community, nurturing the human side of growth through meaningful conversations and experiences, and empowering individuals to thrive.
"Tribe & Thrive" by PCMA APAC is a series designed not only for your personal wellbeing but also for the collective strength of your human network—your teams, your family, and those who help keep you whole. It offers a space to reconnect with yourself and our community, nurturing the human side of growth through meaningful conversations and experiences, and empowering individuals to thrive.
Join us for an exclusive Lab with Dr. Jerome Joseph, acclaimed author of The Brand Theatre, as he delves into the transformative power of experience branding tailored specifically for business events. Hosted by PCMA APAC, this session is designed for business events professionals who aim to amplify their brand impact and create memorable experiences that resonate with their audience.
Join us for an insightful webinar presented in collaboration with the Korea MICE Association. This event will feature a panel of three experienced organisers who have begun exploring the integration of AI in events.
Join us in Kuala Lumpur for an exciting session into the world of Generative AI and discover how this cutting-edge technology is revolutionising the exhibitions and business events industry.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
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