The Business of Events 2025

PCMA APAC has officially confirmed that The Business of Events (BoE) conference will take place from 13-15 April, 2025, at Marina Bay Sands in Singapore. This significant event will coincide with The Meetings Show Asia Pacific, which will have its second iteration at the same venue on 16 and 17 April.

PCMA APAC Tribe & Thrive – Sydney

"Tribe & Thrive" by PCMA APAC is a series designed not only for your personal wellbeing but also for the collective strength of your human network—your teams, your family, and those who help keep you whole. It offers a space to reconnect with yourself and our community, nurturing the human side of growth through meaningful conversations and experiences, and empowering individuals to thrive.

PCMA APAC Tribe & Thrive – Melbourne

"Tribe & Thrive" by PCMA APAC is a series designed not only for your personal wellbeing but also for the collective strength of your human network—your teams, your family, and those who help keep you whole. It offers a space to reconnect with yourself and our community, nurturing the human side of growth through meaningful conversations and experiences, and empowering individuals to thrive.

PCMA APAC Labs, Singapore – Elevate Your Event Branding

Join us for an exclusive Lab with Dr. Jerome Joseph, acclaimed author of The Brand Theatre, as he delves into the transformative power of experience branding tailored specifically for business events. Hosted by PCMA APAC, this session is designed for business events professionals who aim to amplify their brand impact and create memorable experiences that resonate with their audience.

PCMA APAC Labs Webinar: What’s AI Doing in Events?

Join us for an insightful webinar presented in collaboration with the Korea MICE Association. This event will feature a panel of three experienced organisers who have begun exploring the integration of AI in events.

PCMA APAC Labs, Melbourne

PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.

PCMA APAC Labs, Sydney

PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.

PCMA APAC Labs, Melbourne – The Future of Work: Impact of AI on the Workforce

PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This September’s Labs in Melbourne is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.

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