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PCMA APAC Labs, Singapore – Elevate Your Event Branding

September 5, 2024 @ 3:00 pm5:30 pm SMT

Join us for an exclusive Lab with Dr. Jerome Joseph, acclaimed author of The Brand Theatre, as he delves into the transformative power of experience branding tailored specifically for business events. Hosted by PCMA APAC, this session is designed for business events professionals who aim to amplify their brand impact and create memorable experiences that resonate with their audience.

Lab Overview:

In the competitive landscape of business events, creating unforgettable brand experiences is essential to stand out. Dr. Jerome Joseph’s keynote will introduce you to the MIND, HEART, TOUCH Experience Framework, a strategic approach designed to craft extraordinary brand interactions at your events. This framework goes beyond traditional marketing, focusing on deep audience engagement that drives loyalty and advocacy.

Key Takeaways:

  • Mind Engagement: Discover techniques to captivate and sustain attendees’ attention during events, utilising cognitive triggers to ensure your brand message is impactful and memorable.
  • Heart Connection: Learn strategies to forge emotional bonds with event attendees, encouraging genuine connections and word-of-mouth marketing that extend beyond the event.
  • Touch Interaction: Explore ways to implement interactive and personalised touchpoints at your events, leveraging the latest technology to create immersive and engaging experiences.
  • Advocacy & Loyalty: Understand how to transform engaged attendees into brand advocates, fostering a community that promotes organic growth and loyalty.
  • Best Practices: Gain insights from successful events and leading brands on effective engagement strategies, with practical tips and case studies to apply in your own event planning and execution.

This workshop will equip you with actionable strategies to revolutionise your event branding approach. By integrating the MIND, HEART, TOUCH Framework, you’ll be positioned to create meaningful connections and elevate your event experiences to new heights.

Don’t miss this opportunity to transform how you engage with your event attendees. Reserve your spot today and be part of this transformative experience!

Who should attend

Event organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders 

Speakers

Dr. Jerome Joseph CSP

Brand Thought Leader & CEO, The Global Brand Academy

Dr. Jerome Joseph, CSP, Global Speaking Fellow, and PMC, is a dynamic force in the world of branding and customer experience. Ranked No. 2 globally in 2020 as a Global Brand Thought Leader, Jerome combines over 27 years of hands-on experience with Fortune 500 companies and a remarkable track record of working with over 1,000 brands in 37 countries. As a bestselling author of eight influential books on branding and former CEO of a public listed brand agency, he brings unparalleled expertise and insight to every stage he graces.

Dr Jerome’s electrifying presentations are a blend of infectious energy and profound knowledge. His highly interactive and fast-paced style captivates audiences, making his keynotes and workshops unforgettable. With elite designations like Certified Speaking Professional (CSP) and Global Speaking Fellow—held by less than 1% of speakers globally—Jerome’s thought leadership and consulting prowess make him a standout figure in the industry. His sessions are not just speeches; they are transformative experiences that leave audiences inspired and empowered.

Check out Jerome’s Linkedin

Event Details

Date: Thu, 5 September 2024
Time: 3:00-5:30 pm
Venue: Marina Bay Sands

Limited spots available – priority will be given to PCMA Members.  An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot. Closer to the event date, another confirmation email with specific event details will be sent.

*SGD rates are indicative pricing only. Registration will be charged in USD.

About PCMA Labs

PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry. 

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Details

Date:
September 5, 2024
Time:
3:00 pm– 5:30 pm
Event Category:
Event Tags:
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Organizer

PCMA APAC

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