More information to be shared soon. PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.
No budget for extra hands? No problem. Spark AI is the behind-the-scenes team member you’ve always needed but could never get approved. Join this PCMA APAC: Spark AI —a hands-on, practical session built by event pros, for event pros. No hype, no crystal balls, just real-world ways to use Spark to brainstorm content, streamline planning, manage session data, and actually get it done. If you’re juggling too many balls with too little time (and team), this lab is your game-changer.
Get ready for a wonder-filled, energising adventure designed to ignite your creativity and elevate your events. This isn’t just another workshop… it’s part inspiration, part celebration—packed with real-world ideas, joyful surprises, and feel-good takeaways to help you create experiences that truly shine. Today’s audiences expect more. They crave meaning. Emotion. Connection. This session will help you deliver just that.
Imagine your next event buzzing before it begins and leaving guests glowing after. Get ready for a wonder-filled, energising adventure designed to ignite your creativity and elevate your events. This isn’t just another workshop… it’s part inspiration, part celebration—packed with real-world ideas, joyful surprises, and feel-good takeaways to help you create experiences that truly shine. Crafting Immersive Experiences Explore innovative ways to transform spaces, leverage cutting-edge tech, and tap into the psychology of experience design. Discover sustainable practices and budget-friendly strategies that'll make your events the talk of the town.
Join us for an insightful webinar presented in collaboration with the Korea MICE Association. This event will feature a panel of three experienced organisers who have begun exploring the integration of AI in events.
Join us in Kuala Lumpur for an exciting session into the world of Generative AI and discover how this cutting-edge technology is revolutionising the exhibitions and business events industry.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This September’s Labs in Melbourne is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.
Karine Koh, Regional Advisory Board member of PCMA APAC, sharing her journeys and insights attending PCMA APAC Labs in June on Future of Work and Artificial Intelligence across Hong Kong, Singapore and Sydney.
Get Stuff Done with PCMA’s AI Tool, Project SPARK Project SPARK - the AI tool for Eventprofs, by Eventprofs, is a once in a generation opportunity for the business events industry to understand and define how a disruptive technology will shape our chosen profession — the business events industry. Join us for the webinar on Project SPARK to discover what SPARK is all about, and how you can make the most of it to jumpstart your routine event design and planning tasks, content generation and marketing communications.
Join PCMA APAC Labs in Sydney, this June 14, to explore "The Future of Work". We will explore the impact of AI on the workforce - it has the potential to revolutionise the way we work, but also raises questions about job displacement and re-skilling. Join us to discuss these issues and stay ahead of the curve!
Log In