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PCMA APAC Labs, Sydney – The Future of Work: Impact of AI on the Workforce
June 14, 2023 @ 9:15 am– 11:30 am AEST
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Technology and digitisation are rapidly changing the way we work. The accelerated adoption of technology during pandemic has impacted the work-life balance perspective of the workforce.
Join us at the PCMA APAC Labs to discover The Future of Work: Impact of AI on the Workforce. Our Keynote speaker, Dr Ben Hamer will dive into:
- Stories of hope and human progress, painting the picture for a positive future;
- The current state of AI, particularly generative AI such as ChatGPT;
- The way in which work is being transformed and what we can do about it.
Together with our panel speaker Daniel Tjan, the Labs will also explore:
- Examples of event technology applications including generative AI used within the business events industry include;
- Interesting use cases in ideation, content repurposing, post event analytics, etc.;
- A guided hands-on workshop using generative AI (Spark).
This technology has the potential to revolutionise the way we work, help with the talent shortage crisis (maybe), but also raises questions about job displacement and re-skilling. Register today to explore opportunities and issues to stay ahead of the curve.
Early Access to SPARK: Business Events AI Powered by You
Project Spark is a free education and development initiative was announced at IMEX Frankfurt by PCMA and Gevme on 24 May.
Project Spark includes an AI tool aimed at helping you jumpstart routine event design and planning tasks, content generation and marketing communications. Spark is designed to complement your skills and expertise, not replacing them.
The waitlist for early access to Spark is growing. PCMA APAC Labs participants will gain early access to Spark on 14 June!
Who should attend
Event organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders
Speakers
Event Details
Date: Wednesday, 14 June 2023
Time: 9:15am – 11:30am AEST [ SAVE THE DATE ]
Venue: Sydney, Australia (Actual venue will be sent via email)
Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date.
About PCMA Labs
PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.
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