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PCMA APAC Labs, Melbourne

July 18 @ 8:30 am11:00 am AEST

Putting Generative AI to Work: Seizing Opportunities, Managing Risks

In this session, Peter Williams, a leader and pioneer in all things digital and innovation, will share practical insights to help you harness the power of generative AI whilst managing potential risks. Drawing on real-world case studies and his experience working with diverse organisations, Peter will guide you in building AI capabilities, deploying them safely, creating value for your events business; delighting your clients and delegates.

    1. Understand the current state of generative AI adoption and the potential impact on, and opportunities in, the events industry.
    2. Build AI capabilities through a learn-by-doing approach, getting started with the high impact, low risk and easy to implement opportunities.
    3. Learn effective governance frameworks to ensure data security, privacy, and confidentiality when implementing AI.
    4. Discover the most useful AI tools and applications for events and learn how to deploy them successfully.

Meetings and Events – Technology of the Future

Encore’s Director of Innovation & Technology Procurement, Daniel Lourenco, will help us uncover the endless possibilities that AI technology holds for future meetings and events.  From design conceptualisation to seamless event delivery, AI-powered tools are reshaping the business events industry landscape, offering innovative solutions to streamline processes and enhance efficiency.

  1. Explore AI-powered technology for events
  2. Discover upcoming future technologies
  3. Imagine meeting rooms of the future
  4. Evaluate AI product advantages and disadvantages—is the investment worthwhile?

Who should attend

Event organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders 


Peter Williams

Chief Edge Officer, Centre for the Edge at Deloitte Australia | Digital Pioneer

Peter Williams is a dynamic and engaging speaker who excels at making complex topics like Generative AI simple, accessible, and practical. As a pioneer in digital innovation and the founder of Deloitte Digital, Pete has been at the forefront of the rapid adoption and development of Generative AI since its inception. He currently leads teams creating cutting-edge apps and platforms giving him a hands-on understanding of the transformative potential of this technology.

Peter is a sought-after speaker at numerous events for prestigious organisations such as Meta, Deloitte, and RMIT. In his presentations, he explores how Generative AI is revolutionising the way we live, work, learn, and play, together with some fun exercises, empowering his audiences to leverage the technology for their own success.

Check out Pete’s Linkedin.

Daniel Lourenco

Director of Innovation & Technology Procurement, Encore Event Technologies

As the Director of Innovation & Technology Procurement in APAC, Daniel oversees Encore’s technical solutions, equipment, and innovations to ensure that Encore is the industry leader and meets clients’ needs at every step of their event journey.

He is responsible for discovering, developing, procuring, and installing technology and equipment. In doing so, he works closely with global suppliers, local venue partners, and valued clients to deliver leading in-person and hybrid solutions.

In 1988, he joined Encore as a trainee technician, progressing through technical and production roles, which has given him vast experience across the business and industry.

With over 20 years in the industry, Daniel continues to be inspired and motivated by the outstanding events Encore delivers for its clients, utilising the latest technological innovations and Encore’s production expertise to create memorable events that engage and amaze audiences.

Dan holds an Advanced Diploma in Live Production, Theatre and Events, an Advanced Rigging Licence, and is certified in Hybrid+ Virtual Events.

Check out Daniel’s Linkedin

Event Details

Date: Thursday, 18 July 2024
Time: 8:30-11:00 am
Venue: Melbourne CBD (Venue will be sent via email confirmation)

Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date.

*AUD rates are indicative pricing only. Registration will be charged in USD.

About PCMA Labs

PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry. 



July 18
8:30 am– 11:00 am
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