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PCMA APAC Labs, Sydney

July 16 @ 8:30 am11:00 am AEST

Radical Innovation: The Age of smart intelligence

The AI genie is well and truly out of the bottle and there is no way we are going to stuff it back in!

To effectively navigate the next decade, it is an imperative for all of us to understand AI and how it is going to lead a revolutionary change in the way the event sector operates. AI is not just a technology challenge it is a people challenge as the work we do is in the process of radically changing.

    1. Explore the five different types of AI currently utilised in various industries.
    2. Understand the impact of AI on the workforce and talents at all levels of the business events industry.
    3. Answer four vital questions every business should be engaging in to prepare now for what is still to come as the age of smart intelligence continues.

Meetings and Events – Technology of the Future

Encore’s Director of Innovation & Technology Procurement, Daniel Lourenco, will help us uncover the endless possibilities that AI technology holds for future meetings and events. From design conceptualisation to seamless event delivery, AI-powered tools are reshaping the business events industry landscape, offering innovative solutions to streamline processes and enhance efficiency.

    1. Explore AI-powered technology for events
    2. Discover upcoming future technologies
    3. Imagine meeting rooms of the future
    4. Evaluate AI product advantages and disadvantages—is the investment worthwhile?

Who should attend

Event organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders 


Brad Twynham

Faculty @ SingularityU | Leadership, Innovation & Resilience Expert

Brad is not just a leadership and technology speaker; he is a world leading technology and leadership practitioner. A leader of leaders!

For the past thirty years he has built groundbreaking products that have disrupted the world’s largest corporations in the enterprise technology space, has guided C-level executives in some of the biggest corporations around the world including Visa, UBS and CBA through business transformation initiatives and collaborated with CEOs and Boards to cultivate adaptable cultures that nurture resilient and innovative people.

For the last ten years he has been involved in a significant number of AI based ventures in a range of industries from medicine, legal, enterprise computing and retail where he has advised Senior Executives from companies such as Minter Ellison, Rio Tinto, Roche and Endeavor Group on how to harvest the power of AI and mentors a portfolio of companies in various stages of development using AI to solve unsolvable problems.

Brad’s unique storytelling ability and world view comes from the intersection of where technology meets tribal wisdom. As a proud Garigal man of the GuriNgai language group to the north of Sydney, he brings together lessons from the world’s longest enduring culture and decades of experience in technology on how to lead and navigate the age of smart intelligence.

Check out Brad’s LinkedIn.

Daniel Lourenco

Director of Innovation & Technology Procurement, Encore Event Technologies

As the Director of Innovation & Technology Procurement in APAC, Daniel oversees Encore’s technical solutions, equipment, and innovations to ensure that Encore is the industry leader and meets clients’ needs at every step of their event journey.

He is responsible for discovering, developing, procuring, and installing technology and equipment. In doing so, he works closely with global suppliers, local venue partners, and valued clients to deliver leading in-person and hybrid solutions.

In 1988, he joined Encore as a trainee technician, progressing through technical and production roles, which has given him vast experience across the business and industry.

With over 20 years in the industry, Daniel continues to be inspired and motivated by the outstanding events Encore delivers for its clients, utilising the latest technological innovations and Encore’s production expertise to create memorable events that engage and amaze audiences.

Dan holds an Advanced Diploma in Live Production, Theatre and Events, an Advanced Rigging Licence, and is certified in Hybrid+ Virtual Events.

Check out Daniel’s Linkedin

Event Details

Date: Tuesday, 16 July 2024
Time: 8:30-11:00am
Venue: Sydney, Australia (Venue will be sent via email confirmation)

Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date.

*AUD rates are indicative pricing only. Registration will be charged in USD.

About PCMA Labs

PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry. 



July 16
8:30 am– 11:00 am
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