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PCMA APAC Labs, Singapore – The Future of Work: Impact of AI on the Workforce

June 8, 2023 @ 1:30 pm4:00 pm SMT

PCMA APAC Labs (Singapore) - The Future of Work: Impact of AI on the Workforce on 8 June 2023

Technology and digitisation are rapidly changing the way we work. The accelerated adoption of technology during pandemic has impacted the work-life balance perspective of the workforce.

Join us at the PCMA APAC Labs to discover The Future of Work: Impact of AI on the Workforce. This peer-focused mini workshop will cover: 

  • Current state of AI and generative AI, and its impact on the workforce
  • Real-world applications and its use in event lifecycle
  • What to consider for upskilling and reskilling your talents
  • How to equip yourself and your teams to work alongside such technology
  • Guided hands-on workshop using generative AI for event ideation, content generation, and marketing communications.

This technology has the potential to revolutionise the way we work, help with the talent shortage crisis (maybe), but also raises questions about job displacement and re-skilling. Register today to explore opportunities and issues to stay ahead of the curve.

Early Access to SPARK: Business Events AI Powered by You

Project Spark is a free education and development initiative was announced at IMEX Frankfurt by PCMA and Gevme on 24 May.

Project Spark includes an AI tool aimed at helping you jumpstart routine event design and planning tasks, content generation and marketing communications. Spark is designed to complement your skills and expertise, not replacing them.

The waitlist for early access to Spark is growing. PCMA APAC Labs participants will gain early access to Spark on 8 June!

Who should attend

Event organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders 


Laurence Liew

Director for AI Innovation, AI Singapore

Laurence is the Director for AI Innovation at AI Singapore and is driving the adoption of AI by the Singapore ecosystem through the 100 Experiments and the AI Apprenticeship programmes.

A visionary and serial technopreneur, he identified and introduced Singapore’s enterprises to Linux and open source (1999), High Performance Computing (HPC) Cluster (2001), Grid Computing (2003), Cloud Computing (2007) and Data Science with R (2011) amongst others.

Laurence graduated from National University of Singapore (NUS) with First Class Honours in Engineering and holds a Masters in Knowledge Engineering from NUS.

Check out Laurence’s Linkedin.

Tay Ee Learn

Chief Sector Skills Officer, NTUC LearningHub

Mr Tay Ee Learn is the Chief Sector Skills Officer at NTUC LearningHub. His division works with the regulators, unions and industries to provide a comprehensive range of learning services and solutions for the tourism, advanced manufacturing, built environment, and trade & connectivity clusters.

Mr Tay started his career with the Ministry of Defence before moving on to the private sector. His industrial experiences, both locally and regionally, include operations, food production, supply chain management, safety, security, and information technology. He had also served as a board member for several private organisations.

Mr Tay is a strong believer in continuous experiential learning and improvement. He graduated from King’s College London, and holds a Master of Engineering degree in Logistics from the Massachusetts Institute of Technology (MIT).

Check out Tay Ee Learn’s Linkedin.

Veemal Gungadin

Founder & CEO, Gevme

Veemal Gungadin is the Founder & CEO of Gevme, a fast-growing omnichannel event platform. Veemal Gungadin graduated from the National University of Singapore in 2003 with a Bachelor in Computing.

Veemal sits on the Board of Directors & Trustees at PCMA, the world’s largest, most respected and most recognized network of business events strategists.

Veemal is also the VP of Digital & Innovation at SACEOS, where he helps drive national level MICE initiatives in Singapore

Check out Veemal’s Linkedin.

Event Details

Date: Thursday, 8 June 2023
Time: 1:30pm – 4:00pm SGT  [ SAVE THE DATE ]
Venue: Singapore (Actual venue will be sent via email)

Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date.

About PCMA Labs

PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry. 

Register your interest to attend the event by filling in the form below.
*All fields are necessary. 



June 8, 2023
1:30 pm– 4:00 pm
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