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PCMA APAC Labs Sydney
June 30 @ 8:30 am– 11:00 am AEST
Join us for the PCMA Labs presentation of the PCMA Outlook 2026 Report (developed in collaboration with MCI), available exclusively to PCMA members. This session is designed specifically for corporate and association event professionals to learn and exchange ideas on how to plan, design, grow, and lead smarter. Come access the insights and put them into action with your peers.
What you’ll learn at this PCMA Labs session:
- How corporate and association sectors are being fundamentally reshaped
- Actionable strategies to lead through uncertainty and harness emerging technologies
- Facilitated roundtable discussions with peers on how these insights are impacting you and ideas for navigating these
PCMA Outlook 2026 is not about keeping pace with change. It is about leading through it. This session will help you apply these insights to shape your strategies, your organisation, and the future of our global business events community.
Who should attend
Business events organisers | Business event marketers | Business event managers | Agency leaders | Marketers | Association leaders
Speakers
Florence Chua
Managing Director, APAC at PCMA
With over 25 years of experience working in Asia Pacific, including 11 years in China and several years in other countries, Florence is well attuned to the diverse cultures and markets in the region.
Flo brings a diverse background in media production, association management and marketing communications. In her past roles, she overseen different business lines, including consulting services, event services and marketing activations in various locations.
At PCMA, her focus is on growing the PCMA in the region and aligns with stakeholders to advance the industry.
Check out Flo’s Linkedin.
Stuart Frank
Senior Director, Strategic Events at Salesforce
Stuart, the Senior Director of Asia Pacific Events at Salesforce, where he leads event programs that embody the brand and core values of one of the world’s most innovative companies.
With nearly three decades of experience in event production and marketing, Stuart has worked with global technology giants like Microsoft, Gartner, Dell, Citrix, and Salesforce, across both B2B and B2C sectors throughout the Asia Pacific region.
Driven by values and a genuine passion for the technology sector, Stuart is committed to delivering outstanding attendee experiences and seamlessly aligning with business strategies and objectives to achieve consistently exceptional results.
Check out Stuart’s Linkedin.
Event Details
Date: Tuesday, 30 June 2026
Time: 8:30 am – 11 am AEST
Venue: Hyatt Regency Sydney
Limited spots available — priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.
When registering — please log in to your PCMA account or create one if you’re new.
*AUD rates are indicative pricing only. Registration will be charged in SGD.
About PCMA Labs
PCMA Labs is a sandbox for business events organisers, marketers, business events managers, and business events strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.
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