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PCMA APAC Labs, Hong Kong – The Future of Work: Impact of AI on the Workforce

June 1, 2023 @ 9:15 am11:30 am HKT

PCMA APAC Labs (Hong Kong) - The Future of Work: Impact of AI on the Workforce on 1 June 2023

Technology and digitisation are rapidly changing the way we work. The accelerated adoption of technology during pandemic has impacted the work-life balance perspective of the workforce.

Join us at the PCMA APAC Labs to discover The Future of Work: Impact of AI on the Workforce. This peer-focused mini workshop will cover: 

  • Current state of AI and generative AI and its impact on the workforce
  • Real-world applications and its use in event lifecycle
  • How to equip yourself and your teams to work alongside such technology
  • Guided hands-on workshop using generative AI for event ideation, content generation, and marketing communications.

This technology has the potential to revolutionise the way we work, help with the talent shortage crisis (maybe), but also raises questions about job displacement and re-skilling. Register today to explore opportunities and issues to stay ahead of the curve.

Early Access to SPARK: Business Events AI Powered by You

Project Spark is a free education and development initiative was announced at IMEX Frankfurt by PCMA and Gevme on 24 May.

Project Spark includes an AI tool aimed at helping you jumpstart routine event design and planning tasks, content generation and marketing communications. Spark is designed to complement your skills and expertise, not replacing them.

The waitlist for early access to Spark is growing. PCMA APAC Labs participants will gain early access to Spark on 1 June!

Who should attend

Event organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders 


Andy Chun

Regional Director of Technology Innovation, Prudential plc

Andy Chun is a pioneer in AI and technology with 30+ years of experience. He is the Regional Director of Technology Innovation at Prudential plc, promoting emerging technologies for customer health and wealth. He is a VP at HK Computer Society, an Adjunct Professor at CityU HK, and serves as advisor to government bodies. He was named HK’s top CIO and one of Greater China’s top five CIOs. He holds a Ph.D. from UIUC and executive MBA training from BU.

Check out Andy’s Linkedin.

Jonathan Easton

VP Design, Gevme

Jonathan is the co-founder & VP Design at Gevme, a fast-growing omnichannel event platform. Jonathan graduated from Curtin University of Technology (Australia) in 2004 with a Bachelor of Arts in Design with First Class Honours and was on the prestigious Vice Chancellor’s List. With a passion for product and technology, Jonathan leads the design team at Gevme where he helps re-imagine and build the future of events.

From the start of Gevme, Jonathan has pioneered and has been the driving force behind the company’s product designs. The balance between Form and Function, the role of Design in innovation and the constant evolution of the Design practice in relation to product development have always been at the core of Jonathan’s obsessions.

Check out Jonathan’s Linkedin.

Event Details

Date: Thursday, 1 June 2023
Time: 9:15am – 11:30am HKT  [ SAVE THE DATE ]
Venue: Hong Kong (Actual venue will be sent via email)

Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date.

About PCMA Labs

PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry. 

Register your interest to attend the event by filling in the form below.
*All fields are necessary. 



June 1, 2023
9:15 am– 11:30 am
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