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PCMA APAC Labs, Singapore – Guiding Principles in Experience Design: Six Truths for Innovative Engagement Strategies

September 27, 2023 @ 9:30 am12:00 pm SMT

Discover the Six Truths for Innovative Engagement Strategies to elevate your engagement game!

What are the Six Truths for Innovative Engagement Strategies? How can you apply them into elevating your engagement experience?

Guiding Principles in Experience Design: Six Truths for Innovative Engagement Strategies. 

Get ready to revolutionise your engagement approach of the six truths that go beyond mere trends! Join us this 29 August as we: 

  • Dive into these Six Truths; 
  • Hear from industry leaders about their definition of innovative engagement; and 
  • Embark on peer-to-peer exploration on the application of the truths to your own engagement game.

Who should attend

Event organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders 

Event Details

Date: Wednesday, 27 September 2023
Time: 9:30am – 12:00pm SGT  [ SAVE THE DATE ]
Venue: Singapore (Actual venue will be informed via email)

Limited spots available – priority will be given to PCMA Members. An email with specifics will be sent to you to confirm your registration and secure your spot.

What our participants have to say about PCMA APAC Labs in June:

  • It’s amazing to realize the potential of AI in enhancing efficiency. I even created a task list to use Spark that can improve my team’s productivity. My first PCMA Labs experience was fantastic – great topics and terrific networking opportunities with like-minded professionals.

    Kym De Britt, Chief Executive Officer, Australian Dental Association
  • “Today’s session highlighted the potential of AI technology in our industry, urging us to embrace new tools and skills for improved productivity. PCMA Labs provide a valuable opportunity to connect with knowledgeable professionals and enhance the events landscape.”

    Zarina Othman, Head of Operations, Asia, European Society of Medical Oncology
  • I can imagine using Spark in our workflow as part of our daily tasks eventually. It was nice to know what is available out there and PCMA Labs condensing a variety of useful information about AI together makes it easier for us in the community to absorb it.

    Jane Saunders, Director Of Operations, MCI Hong Kong & Macau
  • “AI is the way forward for every industry, and it’s wonderful to witness Spark’s potential in my workflow to make my day-to-day work easier. I thoroughly enjoyed my experience at PCMA Labs, catching up with familiar faces, and networking with peers from the industry.”

    Emma Scown, Strategic Experiences Consultant, Salesforce
  • “Today’s session was an informative and eye-opening experience, providing clarity on AI and its opportunities. PCMA Labs showcased Spark’s potential in the MICE industry from vetting legal contracts to crafting emails and agenda. We are exceptionally happy to partner with PCMA on the series of PCMA labs to get together with industry partners.”

    Genevieve Lim, Director – MICE Management, Marina Bay Sands
  • AI is here to stay, and it will continue to improve our work and lives. While Spark has the potential to improve my workflow, deeper exploration of real-life applications is necessary. The knowledgeable speakers at the Labs pleasantly surprised me with their in-depth dive, providing clear real-life examples of AI and interesting tools for practical use.

    Eric Chew, Digital Director & Account Director, Agenda Consulting
  • PCMA Labs offers practical guidance on utilizing AI for industry benefits, emphasizing the importance of human touch and reducing workload while enabling deeper content refinement.

    Erica Seo, Director, Business Strategy – APAC / Managing Director, George P Johnson Experience Marketing
  • “AI is not going to replace us; it enhances productivity and lets us focus on more important tasks. It’s interesting to see Spark’s capabilities in generating content, and its recap video feature is especially intriguing for me to capture information.”

    William Gunner, Senior Event Producer, Lateral Events
  • It’s exciting to know that there are readily available AI technologies for us to utilize. I am thrilled by Spark’s potential and its ability to save us a significant amount of time. Timely topic for us, and fantastic networking opportunities to reconnect with my PCMA colleagues.

    Julie McGraw, Managing Director, GEMS Event Management Australia
  • Today’s session was enriching, bringing together professional from diverse industries providing different perspectives. I was impressed with the quality of the content Spark generated, and happy to be able to meet and exchange experiences with fellow educators.

    Jeslin Wee, Senior Education Specialist, Ngee Ann Polytechnic
  • The interactive session on Project Spark and its transformative power in the field of event management was truly eye-opening. The energy in the room was fantastic, and the diverse global audience made it an enriching experience. Kudos to the moderator and speakers for an exceptional session.

    David Blansfield, Executive Vice President, Northstar
  • Discovering AI’s impact was eye-opening. Project Spark excites me with time-saving efficiency, benefiting juniors and streamlining solutions for seniors. PCMA Labs offers opportunities to reconnect, learn, and explore AI’s potential.

    Karine Koh, Managing Director, Asia & Oceania, ARHT

About PCMA Labs

PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry. 


Adam Piperdy

Founder and Chief Experience Officer of Unearthed Productions 

Adam Piperdy is the Founder and Chief Experience Officer of Unearthed Productions, one of Singapore’s leading event planning and management companies.  
Before being known as the go-to authority in the events industry, he spent 7 years helming the number one evening show on Singapore radio. Together with his fellow radio DJ, he took home the Guinness World Record for the longest marathon radio music show by a duo in 2015.  
He continues to apply the art of entertainment and audience engagement in his unique approach to event planning and management today. Along with his dedicated team of equally talented event specialists, Adam is passionate about creating event experiences centred around human connections. 

Check out Adam’s LinkedIn 

Michael Ma

Assistant Chief Executive, Sentosa Development Corporation 

Mr Michael Ma, Assistant Chief Executive, Sentosa Development Corporation  

Michael currently oversees Technology and Place Management in Sentosa as the Assistant Chief Executive Officer of Sentosa Development Corporation (SDC). As a member of SDC’s senior management team, he is closely involved in the key growth and developmental areas of sustainability and the continual reinvention of Sentosa as a precinct loved by visitors and locals alike.  

Prior to joining SDC, Michael served for 28 years in various key Command and Staff appointments in the Ministry of Defence and the Singapore Armed Forces. Apart from being deployed to Afghanistan for seven months, his other highlight was serving as the Chief Artillery Officer.  

In his free time, Michael reads, runs and tries his best to be a decent golfer. 

Check out Michael’s LinkedIn 

Register your interest to attend the event by filling in the form below.
*All fields are necessary. 



September 27, 2023
9:30 am– 12:00 pm
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