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PCMA APAC Labs, Singapore – Guiding Principles in Experience Design

September 27, 2023 @ 9:00 am12:00 pm SMT

Stay tuned for more updates!

Early Access to SPARK: Business Events AI Powered by You

Project Spark is a free education and development initiative was announced at IMEX Frankfurt by PCMA and Gevme on 24 May.

Project Spark includes an AI tool aimed at helping you jumpstart routine event design and planning tasks, content generation and marketing communications. Spark is designed to complement your skills and expertise, not replacing them.

The waitlist for early access to Spark is growing. PCMA APAC Labs participants will gain early access to Spark on 14 June!

Who should attend

Event organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders 


Dr Ben Hamer

Futurist, Author, and Podcast Host

Professor Ben Hamer is one of Australia’s few accredited futurists and is a global expert on the Future of Work.

He heads up the Future of Work market for one of the world’s leading advisories and has worked at the World Economic Forum, where he led critical projects on the future of work, skills and education. Ben is a Board Member for the Australian HR Institute, where he was appointed as the youngest Non-Executive Director in the organisation’s history and provides expert commentary across Australian media on a regular basis.

Current Work:

Ben has a doctorate of Public Administration, which included time spent as a Visiting Scholar at Yale University, and is an Adjunct Professor with the Centre for Work and Wellbeing at Edith Cowan University. Coupled with his leading industry experience, Ben has advised ASX CEOs through to Government Ministers. He is a sought-after keynote speaker on the topic of life and work in the future, and what it all means for organisations, leaders, and workers.

Ben is the host of PwC Australia’s Future of Work podcast and author of The Kickass Career: How to succeed in the Future of Work, today.

Check out Ben’s Linkedin.

Daniel Tjan

Director, Business Innovation, Gevme

Daniel Tjan is the Director of Business Innovation at Gevme, with 18 years of experience in the technology industry. He has worked closely with Singapore’s leading government, enterprise, education, and MICE clients on various event technology-related projects. An expert in identifying and resolving problems using technology and relating it to existing business processes. He has trained and consulted with both senior management and end-users from different backgrounds and learning styles.

At PCMA Labs, Daniel will be discussing the impact of AI on the workforce and explore the potential for AI to revolutionize the way we work as well as the challenges it presents.

Check out Daniel’s Linkedin.

Event Details

Date: Wednesday, 14 June 2023
Time: 9:15am – 11:30am AEST  [ SAVE THE DATE ]
Venue: Sydney, Australia (Actual venue will be sent via email)

Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date.

About PCMA Labs

PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry. 



September 27, 2023
9:00 am– 12:00 pm
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