Log In
- This event has passed.
PCMA APAC Labs, Sydney – Guiding Principles in Experience Design: Six Truths for Innovative Engagement Strategies
September 12 @ 9:00 am– 11:30 am AEST
Event Navigation
Discover the Six Truths for Innovative Engagement Strategies to elevate your engagement game!
What are the Six Truths for Innovative Engagement Strategies? How can you apply them into elevating your engagement experience?
Guiding Principles in Experience Design: Six Truths for Innovative Engagement Strategies.
Who should attend
Event organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders
Event Details
Date: Tuesday, 12 September 2023
Time: 9:00am – 11:30am AEST [ SAVE THE DATE ]
Venue: Sydney, Australia (Actual venue will be informed via email)
Limited spots available – priority will be given to PCMA Members. An email with specifics to purchase a free ticket will be sent to you to confirm your registration and secure your spot.
What our participants have to say about PCMA APAC Labs in June:
About PCMA Labs
PCMA Labs is a sandbox for event organisers, marketers, event managers, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. Build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.
Speakers
James Bennett
Director: Creative Technologies, APAC, Project Worldwide
With over 15 years of experience working within Creative Agencies, James has worked on a breadth and depth of various business challenges.
He originally started his career working at the cutting edge of mobile phone technology, where his love for tech originated. For the past years, he has been focused on fusing technology into the Project Worldwide business and their consumer activations for many globally prestigious brands and products.
Check out James’ Linkedin.
Jessica Quiney
Head of Strategy, APAC, Project Worldwide
From ad land to communications to experience marketing, Jess has spent her career in agencies grappling with questions such as: Why do people fall head over heels, irrationally in love with brands? Can comms play a role countering terrorism? How can you bottle the magic of a live experience and build a relationship with the audience beyond that single moment in time?
Jess is responsible for the strategy service offering at GPJ. Her favourite word is ‘why’, and she likes to ask it a lot. Especially when interrogating a brief, deep diving into a brand, unearthing audience and cultural insights, and providing springboards for ideation.
It’s the blend of research, logic and creativity that makes her tick. She believes that these three ingredients elevate experience design and are essential for dreaming, designing and creating extraordinary experiences.
Check out Jess’ LinkedIn.
James Bennett
Head of Marketing & Commercial Partnerships, SXSW Sydney
Check out Simon’s Linkedin.
El Kwang
Founder & Chief Engager of BEAM
At BEAM, they create and curate content across 8 specific categories, including ‘trends + insights,’ ‘leadership + development,’ and ‘mental fitness.’
As co-founder and Chief Engager, El presents in every aspect, from building relationships to ideation and through to execution. Committed to creating mindful experiences – whether live, virtual, as a group, or on an individual basis – he believes the right kind of energy makes a critical difference in how brands and partner brands communicate their values, demonstrate leadership, and share ideas in the common pursuit of a brighter tomorrow.
Check out El’s Linkedin.
Register your interest to attend the event by filling in the form below.
*All fields are necessary.
OUR PARTNERS
