Live Q&A: Marketing Virtual and Hybrid Events in 2022

2020 was the year of virtual events. 2021 is the year of uncertainty. How will events be marketed in 2022? Join DES Expert Sourabh Kothari for this live Q&A about key event marketing trends and how they’ll affect your virtual and hybrid events in 2022. Will ads be more expensive? Will video still be effective? Is email marketing dead for events? Bring your event marketing questions for this interactive discussion.

Speaker: Sourabh Kothari
DES Expert and CEO, Mindcurrent

For over 20 years, Sourabh Kothari has been building high performing teams and award-winning products for the world’s largest brands, including marketing programs at Cisco that were nominated for two Emmy awards.

Over the pandemic, Sourabh had the unique opportunity to train over 3,000 event professionals globally on digital engagement for in-person, hybrid, and virtual events via PCMA’s Digital Event Strategist certification course.

His new venture, Mindcurrent, uses data science and performance psychology to analyze team performance and wellbeing, with expert insights delivered directly via Slack and Teams based on each team’s unique culture and stress factors. Before co-founding Mindcurrent, Sourabh worked at two B2B SaaS startups, one of which is now a unicorn, and the other recently went public on the New York Stock Exchange.