12 Ways to Market to Generation Z

As marketers get to know the up-and-coming, tech-driven generation, there are already some key strategies for connecting your event's mission to the interests of Generation Z.

Measuring the Impact of Micro-Influencers at Your Event


Micro-influencers engage in buying conversations 22.2 times more often than the average consumer — conversations they could be having about attending and recommending your event. But how do you measure the impact they're having?

Divide & Conquer!

Tailor your email messaging for smaller communities to achieve better results.