Online attendees are easily distracted and disappointed by poorly planned event agendas. Learn how leading brands design digital events to maximize audience engagement. Join DES expert, Sourabh Kothari, for a sneak peek into his new DES module on "Experience Design + Audience Engagement."
Where is everybody? After months of preparations and investments in your event's content and experience, don't let your ROI be ruined by sub-standard marketing. Join DES expert and event marketing guru, Rachel Stephan, for a sneak peek into her new DES module on "Marketing + Communities".
Your first live-stream event was a success. Now what? Samantha Lazo, a recent DES graduate, will discuss the first live stream her organization, The Institute of Internal Auditors, hosted and share what worked and what didn't.
William Thomson shares how you can overcome the barriers to entry and start offering successful digital events. Join us for Five Bullet-Proof Reasons for Your Organization to Offer Online Events.
Kellie Shevlin of Craft Beverage Expo, David Audrain of Exposition Development Company, Britton Jones and Sharon Enright of NXT Events Media Group offer their advice about event planning and marketing that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.
The mega retailer stepped up with a sponsorship activation that will last a while — at least as long as flu season.
Focus on integrity and cut the gimmicks, says Nooch Homrossukhon, TCEB’s director of meetings and incentives.
Tailor your email messaging for smaller communities to achieve better results.
With the ‘one-size-fits-all’ approach no longer effective, here’s how to tailor communications.
There's one thing that great brands don't do, according to brand strategy expert and PCMA Education Conference speaker Denise Lee Yohn.
Branding expert and PCMA Education Conference Main Stage Speaker Denise Lee Yohn thinks strong brands and culture go hand-in-hand with successful business events.
CXL Live is more than a conference for marketing professionals. The program provides the kind of hands-on inspiration that makes it worth every dollar — no matter who’s footing the bill.
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