Marketing

Webinar: Generating Year-Round Revenue with Video

Event planning is a difficult task, there are so many moving parts to consider. Shane Tracy from Mediasite Events will discuss the strategies you’ll need to leverage the treasure trove of video to generate revenue year-round.

DEI: Secrets to Increasing Reach of Your Events

What if you could amplify your reach and double the audience for your next event? It’s possible to attract more industry press, new F2F attendees, and target audiences, and to extend your global reach. Hear real-world examples from professionals who already have traveled the digital event road.

Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise

This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position. This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position.

Inside the Reinvention of the Rock & Roll Hall of Fame

After a period of stagnation, the Rock & Roll Hall of Fame museum in Cleveland, Ohio, has seen significant growth in recent years. Following a new engagement strategy, the Hall has bloomed to become a major international attraction, while generating an annual record of $199 million in economic impact to the region last year.

The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action

In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today.

Opening Main Stage: How to Build a Rockstar Brand

Brand expert Denise Lee Yohn shows you how to achieve rock star brand status for your events. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve brand leadership.

Tell Your Community’s Stories and They Will Tell Your Event’s Story

This session will show you how engagement tools including digital engagement platforms, intentional design, fulfilling stakeholder missions, fear of missing out, attendee psychographics and influencer marketing can all work together to empower everyone contributing to your event. Done well, they will help grow its reach and resonance.

SELL OUT! 6 Big Ideas Guaranteed to Increase Event Attendance

What can an event professional like you learn from Coachella, mega-churches, and great retail shopping plazas? Everything. Learn the six things you must do to turn your next meeting into an irresistible, live media experience that sells out.