Online attendees are easily distracted and disappointed by poorly planned event agendas. Learn how leading brands design digital events to maximize audience engagement. Join DES expert, Sourabh Kothari, for a sneak peek into his new DES module on "Experience Design + Audience Engagement."
Where is everybody? After months of preparations and investments in your event's content and experience, don't let your ROI be ruined by sub-standard marketing. Join DES expert and event marketing guru, Rachel Stephan, for a sneak peek into her new DES module on "Marketing + Communities".
Where is everybody? After months of preparations and investments in your event's content and experience, don't let your ROI be ruined by sub-standard marketing. Join DES expert and event marketing guru, Rachel Stephan, for a sneak peek into her new DES module on "Marketing + Communities" for your hybrid and virtual events.
2020 was the year of virtual events. 2021 is the year of uncertainty. How will events be marketed in 2022? Join DES Expert Sourabh Kothari for this live Q&A about key event marketing trends and how they'll affect your virtual and hybrid events in 2022. Will ads be more expensive? Will video still be effective?
Join us for a new PCMA webinar series connecting you with like-minded individuals who are determined to be the best in business.
How do you make your event a priority, when your target attendees have an array of events to choose from each year? Are your speakers, topics, and networking opportunities enough to entice your targets, along with their colleagues, to register? This session will broaden your knowledge of attention span optimization in relation to sales and marketing by breaking down how human behavior has evolved in response to global trends.
Join us as we bust the biggest myths about planning multigenerational meetings. Up to five individual generations are present at your meetings, and you’ll find they share more commonalities than differences.
Your first live-stream event was a success. Now what? Samantha Lazo, a recent DES graduate, will discuss the first live stream her organization, The Institute of Internal Auditors, hosted and share what worked and what didn't.
William Thomson shares how you can overcome the barriers to entry and start offering successful digital events. Join us for Five Bullet-Proof Reasons for Your Organization to Offer Online Events.
You can never get rid of traditions, even with the trends. With the event and meetings industry growing, digital marketing is no different. "New formats, challenges, and ways of engaging make 2019 an exciting time to work in social media," per Hootsuite.
Kellie Shevlin of Craft Beverage Expo, David Audrain of Exposition Development Company, Britton Jones and Sharon Enright of NXT Events Media Group offer their advice about event planning and marketing that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.
The mega retailer stepped up with a sponsorship activation that will last a while — at least as long as flu season.
Log In
