How do you make your event a priority, when your target attendees have an array of events to choose from each year? Are your speakers, topics, and networking opportunities enough to entice your targets, along with their colleagues, to register?
This session will broaden your knowledge of attention span optimization in relation to sales and marketing by breaking down how human behavior has evolved in response to global trends. Todd Hartley will then take your newly gained knowledge a step further and exemplify how to engineer your own plan to create on-demand buying experiences.
- Understand the marketing message sequence that keeps your prospects wanting to hear from you.
- Identify your most compelling event stories to command attention from your audience
- Recognize why video is inherently more attractive than text, and how it helps you build momentum to the sale
- Duration: 01:03:58
- Date: 08/06/2019
- EIC Status: Submitted
- CMP-IS Domain: I. Marketing
- Clock Hours: 1.0