PCMA Future Event Masterminds: Re-purpose Content & Brand Presence

20 minutes of networking in breakout groups
40 minute presentation Five Strategies to Maximize Value from Your Event Recordings with Joshua Butler
40 minute presentation The World’s Gone Digital. Now What? Maintaining a strong brand presence in a virtual world with Ameerah Saine
20 minutes of networking in breakout groups

EIC Status: Submitted
Domain A: Strategic Planning
Clock Hours: 1.5

Five Strategies to Maximize Value from Your Event Recordings
Speaker: Joshua Butler, Falcon Events

With the ‘new normal’ now in full swing, meeting planners are faced with the difficult task of satisfying both the in-person and virtual attendees. While live streaming a virtual event is a great option, it’s not always in the budget or feasible with your schedule (last minute pivots). Recording video of session presentations is a cost-effective way to capture your live event; and this simple action will set you up for months of exposure, revenue, and content marketing. In this webinar, you will learn five innovative strategies for getting the most value out of your event recordings.

The World’s Gone Digital. Now What? Maintaining a strong brand presence in a virtual world
Speaker: Ameerah Saine, BAS Media

Your organization’s brand is the foundation of its events. Curating and protecting your digital footprint is key to connecting with your audience and building their trust. Join branding expert Ameerah Saine in a conversation on digital relevance and engagement and learn how to effectively use different platforms to build and maintain a strong brand presence.  

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