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Disruptors Target Meetings
Business event organisers can take a lesson from the way that today's most entrepreneurial business leaders conduct internal meetings.
UFI to Offer Look at What Lies Ahead
The Global Association of the Exhibition Industry will focus on the future of exhibitions at its annual UFI European Conference in Verona, Italy, 2–4 May.
Webinar: Digital Marketing Strategies for the Event Planner – Part 2
Through the collaboration of multiple digital services, social media being the largest performer, events should be effective in target marketing communications.
Webinar: Digital Marketing Strategies for the Event Planner – Part 1
Through the collaboration of multiple digital services, social media being the largest performer, events should be effective in target marketing communications.
Fine-Tune Your Digital Strategy With Lessons From SXSW
One of the most-recognized names in the conference industry is streaming content all week long from Austin, offering valuable lessons on how to engage remote attendees.
Snoop Dogg Surprised a Tech Conference
The dog-father of gangster rap does more than rhyme. The hip-hop legend seems equally passionate about the digital frontier.
Harnessing the Power of Individual Influencers in Event Marketing
Social-media algorithms and overwhelmed inboxes are creating big challenges for reaching prospective attendees, but a new personalized approach is helping event organizers spread the word.
Is Your Digital Marketing Strategy Guilty of Using Engagement Bait?
If the answer is yes, Facebook is about to penalize your organization’s page. Find out how the social media platform is editing its algorithm for more authenticity.
Angeline van den Broecke Is Calling for Greater Advocacy
To effectively tell our story, greater government engagement is needed, according to KLCC’s director of sales & marketing.
Customer-Driven Success
Charles Stark, president & CEO of Nashville’s Music City Center, on what it takes to make the right investment decisions.
Darren Chuckry Is Time Conscious
Uniplan’s newly appointed managing director says time is our most precious commodity.
This Event’s Provocative Logo Is Stirring up Controversy
After more than a year in the making, the new visual representation of the upcoming World Chess Championship has raised quite a few eyebrows.