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‘We Simply Need to be Authentic’
Focus on integrity and cut the gimmicks, says Nooch Homrossukhon, TCEB’s director of meetings and incentives.
Divide & Conquer!
Tailor your email messaging for smaller communities to achieve better results.
Webinar: Generating Year-Round Revenue with Video
Event planning is a difficult task, there are so many moving parts to consider. Shane Tracy from Mediasite Events will discuss the strategies you’ll need to leverage the treasure trove of video to generate revenue year-round.
First Impressions Count: How to Design the Perfect Event Invitation
With the ‘one-size-fits-all’ approach no longer effective, here’s how to tailor communications.
Denise Lee Yohn: What Great Brands Don’t Do
There's one thing that great brands don't do, according to brand strategy expert and PCMA Education Conference speaker Denise Lee Yohn.
Author Denise Lee Yohn on Building a Rockstar Brand
Branding expert and PCMA Education Conference Main Stage Speaker Denise Lee Yohn thinks strong brands and culture go hand-in-hand with successful business events.
4 Simple Ways to Make Your Conference More Valuable
CXL Live is more than a conference for marketing professionals. The program provides the kind of hands-on inspiration that makes it worth every dollar — no matter who’s footing the bill.
Webinar: Making Your Pitch: Selling Your Ideas
Meeting professionals are experts at planning though not always at selling those plans. This webinar will provide strategies to accelerate your results.
Disruptors Target Meetings
Business event organisers can take a lesson from the way that today's most entrepreneurial business leaders conduct internal meetings.
UFI to Offer Look at What Lies Ahead
The Global Association of the Exhibition Industry will focus on the future of exhibitions at its annual UFI European Conference in Verona, Italy, 2–4 May.
Webinar: Digital Marketing Strategies for the Event Planner – Part 2
Through the collaboration of multiple digital services, social media being the largest performer, events should be effective in target marketing communications.
Webinar: Digital Marketing Strategies for the Event Planner – Part 1
Through the collaboration of multiple digital services, social media being the largest performer, events should be effective in target marketing communications.