Webinar: Digital Marketing Strategies for the Event Planner – Part 2


Digital Marketing nor Social media are the easiest to manage. However, they are an essential and important brand and experiential marketing strategic tools that drive attendance, define and engage your high-value target audience, extend the experience, and build brand recognition. The ultimate goal is to bring financial revenue to an organization. The event planner needs to know how to effectively design content that promotes the brand’s message and offers audience insight into the event experience. Through the collaboration of multiple digital services, social media being the largest performer, events should be effective in target marketing communications.

Learning Objectives:

  • Art of Storytelling: Use visual storytelling for content design and marketing to encourage audience attendance.
  • Interactive Advertising: Create and build online ad campaigns that drive attendance sales and that attendees remember.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 01:03:38
  • Date: 03/22/2018
  • Speaker:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 1.0

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