Spark Webinar Series | Master Your Marketing Engine

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Go beyond watching — discover how to transform your event marketing from generic outreach into a precision-targeted campaign. In this hands-on session, you’ll use Spark to build deep audience personas and then immediately put them to work. You’ll draft segmented email sequences, craft high-impact social media kits, and generate professional press releases. You’ll leave with a cohesive marketing toolkit designed to reach the right people with the right message.

Learning outcomes:

• Develop detailed audience personas to ground your marketing strategy in real human needs.
• Generate multi-channel social content tailored to different platforms and engagement goals.
• Draft segmented email campaigns that speak directly to specific attendee profiles.
• Create professional press releases and media assets to amplify your event’s reach.
• Streamline the path from strategy to execution using Spark’s integrated marketing tools.

Presenter: Nick Borelli

Brought to you by Experience Sioux Falls

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