Customer-Driven Success


Nashville, Tennessee has a major international health-care industry, but, prior to the opening of the Music City Center, it lacked an international convention centre to serve this sector. In response, the city set about creating a venue that could host city-wide conventions, and, in 2013, the 2.1-million-square-foot convention centre — anchoring a 16-acre campus — opened its doors.

“From the outset, the venue was built with its main target audience in mind,” said Charles Stark, Music City Center’s president and CEO. “We spent more than would usually be spent on a convention centre, to create a high-quality finish that gave it the feel of a 4-diamond hotel, because that’s what the potential market wanted.”

The key to continued success for any venue is to stay at the cutting-edge. So, during PCMA’s annual Convening Leaders conference, which is hosted here on 7–10 January 2018, the venue will unveil a $20-million revamp, showcasing a new F&B outlet and additional event space. This coming year, the venue will spend $6 million on measures to increase Music City Center’s security. Existing CCTV, badge checking, and door detectors will be enhanced by the installation of bollards around the entire site.

“We work with meeting professional organisations, we stay connected within the industry and we hold focus groups to make sure we make the right investment decisions in our venue,” Stark said. “When planning an event, we talk at length with customers to ensure our solution exceeds expectations — using all the advantages the venue and its Music City offer.”

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