“The biggest challenge facing business events today is the shrinking availability of people’s time. Time has become such a precious commodity that in order for people to make the time for events, they really expect a lot in return.”
“Engagement, co-creation, and knowledge are key attributes that must be at the core of success. Don’t do an event unless you really have spelled out the key objectives that everybody agrees to beforehand.”
Chuckry advises that event agencies must understand and determine the ROI for an event and how it can connect to the client’s overall marketing campaign.