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Fine-Tune Your Digital Strategy With Lessons From SXSW
One of the most-recognized names in the conference industry is streaming content all week long from Austin, offering valuable lessons on how to engage remote attendees.
Snoop Dogg Surprised a Tech Conference
The dog-father of gangster rap does more than rhyme. The hip-hop legend seems equally passionate about the digital frontier.
Harnessing the Power of Individual Influencers in Event Marketing
Social-media algorithms and overwhelmed inboxes are creating big challenges for reaching prospective attendees, but a new personalized approach is helping event organizers spread the word.
Is Your Digital Marketing Strategy Guilty of Using Engagement Bait?
If the answer is yes, Facebook is about to penalize your organization’s page. Find out how the social media platform is editing its algorithm for more authenticity.
Angeline van den Broecke Is Calling for Greater Advocacy
To effectively tell our story, greater government engagement is needed, according to KLCC’s director of sales & marketing.
Customer-Driven Success
Charles Stark, president & CEO of Nashville’s Music City Center, on what it takes to make the right investment decisions.
Darren Chuckry Is Time Conscious
Uniplan’s newly appointed managing director says time is our most precious commodity.
This Event’s Provocative Logo Is Stirring up Controversy
After more than a year in the making, the new visual representation of the upcoming World Chess Championship has raised quite a few eyebrows.
How Instagram Is Transforming Event F&B
When it comes to food, sharing on Instagram traditionally correlates to caring. Planners can help make their meal events more sharable for attendees.
Social Media Do’s and Don’ts For Events
In today's hyper-connected world, the power of social media can make or break an event.
Maximizing Attendance: Decision to Attend Study 2
The second Decision to Attend Study survey report – DTA2 – provides extensive insight on what drives attendance.
How To Keep Branding Consistent Throughout Large Events
Make sure your message doesn’t get lost.