Digital Marketing nor Social media are the easiest to manage. However, they are an essential and important brand and experiential marketing strategic tools that drive attendance, define and engage your high-value target audience, extend the experience, and build brand recognition. The ultimate goal is to bring financial revenue to an organization. The event planner needs to know how to effectively design content that promotes the brand’s message and offers audience insight into the event experience. Through the collaboration of multiple digital services, social media being the largest performer, events should be effective in target marketing communications.
- Know Your Audience: Determine and match your high-value audience and influencers and your social media platforms in experiential marketing.
- Strategic Marketing: Plan well-defined strategies that leverage the best digital marketing tools, resulting in a measurable marketing campaign.
- Duration: 01:20:38
- Date: 03/20/2018
- EIC Status: Approved
- CMP-IS Domain: I. Marketing
- Clock Hours: 1.0