Beyond ROI… to ROE (Return On Events): Measuring The Impact of Business Events

The PCMA research study, Beyond ROI to ROE (Return on Events), provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather, whether it’s IRL (in real life) or URL (digitally).

The Future of Live Events (White Paper)

What impact will COVID-19 have on live events? How will business event professionals ensure the safety of their participants? In conversations with dozens of organizers, PCMA found the events industry may have more challenges than solutions. However, there may be an opportunity to breathe new life into future events by increasing contract flexibility and verbiage, exploring hybrid event options, and the elimination of communal F&B setups.

Webinar: Be Stress Free! With this One Simple Rule

Be inspired as you learn how to take back your life and realign your methods of managing stressful environments. In this session, you will be challenged to explore how a simple, everyday influence can shift your perspective towards becoming a healthier, happier professional.

Webinar: Be Stress Free! With this One Simple Rule

Be inspired as you learn how to take back your life and realign your methods of managing stressful environments. In this session, you will be challenged to explore how a simple, everyday influences can shift your perspective toward becoming a healthier, happier professional.