Engagement

Webinar: Designing Unforgettable Experiences with Empathy Interviews

Constructing an unforgettable event experience is the key in winning over your audience. Through techniques like In-Depth Interviews (IDI) we can learn how participants feel about the events we are designing so we can better connect our events to potential participants, sponsors, and vendors, participants, sponsors, and vendors.

How to Keep Staff Motivated

Don’t just reward the sales team; create unique, personalised recognition initiatives that reward all employees.

5 Innovative Meeting Formats

Looking to break out of the speaker-to-audience rut? Here are five models for delivering content that will keep attendees active, interested, and sometimes even on their feet.

Appearing Today: Bridget Brennan

Want in on the secrets to customer engagement? In Wednesday's keynote presentation, Bridget Brennan (pictured) will share key motivators with event organizers.

Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise

This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position. This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position.

Inside the Reinvention of the Rock & Roll Hall of Fame

After a period of stagnation, the Rock & Roll Hall of Fame museum in Cleveland, Ohio, has seen significant growth in recent years. Following a new engagement strategy, the Hall has bloomed to become a major international attraction, while generating an annual record of $199 million in economic impact to the region last year.

Inspiring Employees to Use Their “Superpower” at Work Every Day

Everyone has a superpower – something they’re better at than anyone else. Helping employees discover and use their superpowers allows the company and its employees to thrive. Jodi Berg, PhD., knows this firsthand, both through her leadership of blending equipment manufacturer Vitamix and through her doctoral research.

The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action

In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today.