Business event strategists tend to create experiences for audiences who are engaging in real time, resulting in fleeting content for a one-time use. What if we thought about events and experiences as content generators that produce enduring, engaging content that can be used for other purposes such as content marketing? Join Joe Lovett, Strategic Marketing Consultant and 7 Change Actions Contributor in this fun, interactive workshop where you will learn how to use your experiences to create content for your marketing initiatives. This is not a sit back and relax session - You will be an active contributor, responding to polls, submitting ideas, and connecting with peers using an online audience interaction platform called Vervo. Join us and learn how you can generate content that drives value long after your event has ended.