Strategic Planning

Webinar: Designing Unforgettable Experiences with Empathy Interviews

Constructing an unforgettable event experience is the key in winning over your audience. Through techniques like In-Depth Interviews (IDI) we can learn how participants feel about the events we are designing so we can better connect our events to potential participants, sponsors, and vendors, participants, sponsors, and vendors.

Webinar: 30 Revenue-Generating Ideas in 40 minutes

Join us for a fast-paced dive into 30 great revenue-generating ideas for your meetings. Whether it’s a completely new concept, or an update to an old favorite, you’ll find something here you can quickly implement and cash in on.

Main Stage: Finding Opportunity in Change and Disruption

In this case study-rich session, Peter Sheahan will challenge you to find opportunity in this massive disruption. Wherever you sit within the business events value chain, it is crucial for you to leverage change and disruption to create more value because organizations don’t change, people do.

Designing Events to Engage All Demographics While Looking to Future Audiences

In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in healthcare organizations. Regardless of the size or budget of your event, this session will provide you with tools you need to engage younger-yet-qualified clinicians of all levels. We'll explore various ways to engage millennial learners, with a look ahead to Gen Z. And we won't neglect Baby Boomers.

Inside the Reinvention of the Rock & Roll Hall of Fame

After a period of stagnation, the Rock & Roll Hall of Fame museum in Cleveland, Ohio, has seen significant growth in recent years. Following a new engagement strategy, the Hall has bloomed to become a major international attraction, while generating an annual record of $199 million in economic impact to the region last year.

Sponsorship Strategies to Finance Your Events

When you plan on hosting an event, one of the first questions that often comes to mind is how to fund it. This session is designed to help you navigate the give-and-take relationship that is necessary to attract the right sponsors for your events.

The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action

In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today.

Embrace the Shake: Transforming Limitations into Opportunities

Success, especially in today’s fast-changing business environment, depends on our ability to make "creativity and innovation" a continuous process. Leaders want to know how their teams can rise above any challenge and succeed no matter what comes their way. Whether it’s to embrace change, overcome obstacles, sustain growth or take their success to the next level, they want to “Embrace the Shake.” Artist Phil Hansen’s “Embrace the Shake” has become a motto for many businesses to approach their limitations in a new way.