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Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.
Participate in upcoming webinars and collect additional CE credits when available.
Online attendees are easily distracted and disappointed by poorly planned event agendas. Learn how leading brands design digital events to maximize audience engagement. Join DES expert, Sourabh Kothari, for a sneak peek into his new DES module on "Experience Design + Audience Engagement." ...
Expert Series: Digital Event Experience Design + Audience Engagement
Length:
00:29:03
Clock Hours:
0.5
The new normal is full of twists and turns for the event industry, from restrictions to lockdowns to hesitations. Hybrid events are a great opportunity to expand your event while reducing the risk. Learn how organizers should budget and price their hybrid events ...
Webinar: How to Budget & Price Your Hybrid Event
Length:
00:42:44
Clock Hours:
1.0
Where is everybody? After months of preparations and investments in your event's content and experience, don't let your ROI be ruined by sub-standard marketing. Join DES expert and event marketing guru, Rachel Stephan, for a sneak peek into her new DES module on "Marketing + Communities" ...
Expert Series: Digital Event Marketing + Communities
Length:
00:26:04
Clock Hours:
0.5
PCMA Foundation, in partnership with Singapore Tourism Board, initiated research the Time is Now – Sustainability in Business Events Industry to learn what practices event organisers are implementing for their events. 74% of event organisers agree their events are more sustainable than five years ago, but only 15% said the last event held ...
Webinar: Time is Now – Sustainability in Business Events Industry
Length:
01:09:34
Clock Hours:
1.0
How do you build a stronger member community using in-person, hybrid, and virtual events? How often do your customers and partners want to engage with you? Join Eric Noël, Executive Vice President at Showcare and Professor of Marketing at HEC Montréal ...
Live Q&A: Growing Digital Communities with Events
Length:
00:29:08
Clock Hours:
0.5
The past year has brought an explosion of different technology tools for event management. As the industry returns to in person and hybrid events it is essential that we take a look at our event technology tools ...
Webinar: How to Evaluate and Maximize Your Event Technology
Length:
00:58:09
Clock Hours:
1.0
Meetings and conferences are data-rich entities that can leverage that data to generate revenue well beyond the event. Now, in addition to what you sell at your meeting, you can sell year-round engagement and connections ...
Webinar: Generating Year-Round Revenue with Meeting Data
Length:
00:58:31
Clock Hours:
1.0
Hybrid events are complex and sometimes things can go wrong. Other times they can go horribly wrong! Learn about some of the worst-case scenarios from our veteran hybrid event experts. Use their war stories to better prepare yourself, and plan meaningful contingencies, should things go unexpectedly ...
Live Q&A: Hybrid Event Nightmares
Length:
00:30:47
Clock Hours:
0.5
Successful hybrid events prioritize both the virtual and in-person attendee experience, rather than favoring one over another. This requires a unique set of skills that your in-person events team may not possess ...
Live Q&A: Successful Hybrid Events Depend on These Key Roles
Length:
00:27:23
Clock Hours:
0.5
In 2022 events will drive the creation of rich digital communities for professionals everywhere. How do you attract an audience to your community? How do you engage them before, during, and after your events? What do successful communities have in common? Learn from community and content expert Mia Masson, who keeps ...
Live Q&A: Building World-Class Digital Communities
Length:
00:27:06
Clock Hours:
0.5
If there is one thing the pandemic has taught us it's no matter how prepared you think you are, life can always throw you a curve ball. When live events were no longer an option, many organizations had to figure out quickly how to communicate to their members, customers, and ...
Webinar: Make Sure You Have a Plan B & C for Your Content Strategy
Length:
00:55:53
Clock Hours:
1.0
What will sponsors and exhibitors pay for your virtual or hybrid event? How can you maximize the ROI of their sponsorships? Join Meg Fasy as she explains how she creates winning virtual and hybrid event sponsorship packages for the world's leading brands ...
Live Q&A: Raise the Value of Your Virtual and Hybrid Event Sponsorships
Length:
00:33:18
Clock Hours:
.5
Content, content and more content. When it comes to event content and information, virtual and hybrid events are a literal gold mine. How do you make the most out of recorded conference content and potentially monetise them to contribute to your organisation’s bottom line. ...
Webinar: How to Monetise Virtual and Hybrid Event Content
Length:
00:57:47
In-person events are back, virtual events are popping up everywhere. How do you stand out for your potential attendees? Join event marketing expert Jess Hopp as she explains how to infuse storytelling into each step of your event marketing journey ...
Live Q&A: Storytelling to Supercharge your Event Marketing
Length:
00:29:10
Clock Hours:
0.5
What's the right platform and format for your hybrid or virtual event? With over 300 virtual event platforms to choose from, how can you make the right choice? ...
Live Q&A: How To Choose the Right Platform and Format for your Virtual and Hybrid Events
Length:
00:30:59
Clock Hours:
0.5
Every year the world's leading event professionals come together in January for Convening Leaders. Online and onsite. Learn how the events industry's premier conference delivers a hybrid experience for global and local attendees. From concept, planning, platform, production, and measurement ...
Live Q&A: How to Build Your Hybrid Event from Scratch
Length:
00:26:33
Clock Hours:
0.0
Join Cheri Hulse, Head of Strategy at ON24, as she discusses the foundation of business event engagement, event business models, and why hybrid events in 2022/23 may not be what you think they are today ...
Live Q&A: What Hybrid Events Will Look Like in 2022
Length:
00:25:37
Clock Hours:
0.0
Hybrid events are here to stay and the multiverse is upon us. How will your virtual and hybrid events change in 2022? What should you be prepared for? Few experts have more insights on digital media and enterprise communications than Ben Chodor, President of Notified. Ben has been innovating video ...
Live Q&A: How Virtual and Hybrid Events Will Change in 2022
Length:
00:27:32
Clock Hours:
0.0
Join us as two leading event strategists open their playbooks to share valuable takeaways from a year filled with challenges and surprising opportunities, too. For one association, the learning runway spanned more than a decade, as they were pioneers in live streaming event content ...
Webinar: Hybrid & Virtual Events Playbook: Priceless Lessons from an Impossible Year
Length:
01:01:04
Clock Hours:
1.0
Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. This session with industry expert, Keaton Watson, was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the ...
PCMA Future Event Masterminds: Effective Budgeting
Length:
00:53:12
Clock Hours:
0.75
Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. This session with industry expert, Mia Masson, was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the ...
PCMA Future Event Masterminds: State of the Industry
Length:
00:45:54
Clock Hours:
0.75
PCMA has held a virtual component to their major annual meetings, Convening Leaders and EduCon, for years. However, this year, hybrid took on a new meaning for our organization ...
PCMA Webinar: What Does Hybrid Mean to PCMA?
Length:
00:56:25
Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. This session with industry expert, Ameerah Saine was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the ...
PCMA Future Event Masterminds: Brand Presence
Length:
00:51:45
Clock Hours:
0.75
Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. This session with industry expert, Joshua Butler was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the ...
PCMA Future Event Masterminds: Re-purpose Content
Length:
00:52:32
Clock Hours:
0.75
