Meetings and conferences are data-rich entities that can leverage that data to generate revenue well beyond the event. Now, in addition to what you sell at your meeting, you can sell year-round engagement and connections. This webinar will teach you how and what to collect – and what to do with it. It’s time to move from annual revenue generation to “always on” revenue generation!
- Learn about the first-party data you already have and how to refine it.
- Learn various approaches to packaging and monetizing the data.
- Learn how HIMSS turned first-party data into a large revenue stream.
- Learn to capitalize on the data to also grow your event attendance.
EIC Status: Submitted
Domain A: Strategic Planning
Clock Hours: 1.0
Brought to you by:
- Duration: 00:58:31
- Date: 04/21/2022
- EIC Status: Submitted
- CMP-IS Domain: G. Meeting or Event Design
- Clock Hours: 1.0