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Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
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Join us for a networking lunch worth it’s weight in HHonors points! We are honored to have Chris Nassetta, President and Chief Executive Officer for Hilton ...
Networking Luncheon Program with Hilton CEO Chris Nassetta
Length:
00:57:05
Clock Hours:
1.25
Watch this session to hear non-profit CEOs share challenges and opportunities they foresee impacting the association world ...
Thought Leader: Association C-Suite Predictions for 2018 and Beyond
Length:
01:00:07
Clock Hours:
1.25
In this session we’ll hear three case studies of successful rebrands and pull from them key questions to ask yourself about when to rebrand and what tactics will ensure success ...
Breathe New Life into Your Brand Strategy
Length:
00:56:16
Clock Hours:
1.25
Association Planners: If you haven’t thought about co-locating your next event, you may be missing an important opportunity to make it better ...
Event Co-Location: A Case Study of Savings and Success
Length:
01:01:56
Clock Hours:
1.25
In this interactive session we’ll look at various elements of event design and give some practical examples and case studies of creative session formats ...
The Battle: A How-To on Innovative Session Design
Length:
01:15:32
Clock Hours:
1.25
This session will showcase how corporations and nonprofits are applying the ethnographic lens to better understand and serve the needs of customers, members and those attending or exhibiting at trade shows ...
Ethnography & Exhibitions: A New Approach to Opportunity and Value Creation
Length:
01:15:04
Clock Hours:
1.25
Dr. Nicola Persico of Northwestern University’s Kellogg School of Management will demonstrate the importance of applying a strategic framework by examining real-life case studies ...
PCMA Business School: Evaluate Crises More Effectively with a Strategic Framework
Length:
01:02:29
Clock Hours:
1.25
Using a 360-degree process designed to create a risk management strategy for your meetings and events, you will learn how to confidently prepare for, respond to and recover from the unexpected ...
Mitigating Event Disasters: Creating Safe Events in an Unsafe World
Length:
00:58:08
Clock Hours:
1.0
This session will explore a panel of successful case studies and examine ways digital events are helping the medical community ...
DEI: Engaging the Medical Community Through Digital Events
Length:
00:46:17
Clock Hours:
1.0
Dorri McWhorter introduces Ascent, a new PCMA initiative funded in part by Visit Seattle and the PCMA Education Foundation ...
Ascent Thought Leader: Break Out of the Bubble – Inclusion To Enrich Your Life
Length:
00:54:51
Clock Hours:
1.0
Join Jay Baer to learn how to use content and digital marketing to drive engagement year-round ...
Thought Leader: The 365-Day Event: Using Digital Content to Drive Year-Round Engagement
Length:
00:55:04
Clock Hours:
1.0
Executive Wellness Coach Lance Breger will guide you through the science of goal setting and the most efficient techniques to maximize motivating and long-lasting results for a happier and healthier lifestyle ...
New Year, New You – Recharge Your Approach to Wellness
Length:
00:51:32
Clock Hours:
1.0
Focusing on the relationship between memory, emotion, and sensory experience, Mark Coxon will demonstrate how to use audiovisual technology to activate the physiological triggers of emotion ...
The Future of AV: Emotion and Immersion
Length:
00:21:54
Clock Hours:
0.5
Learn how to engage your influencers at the various stages of your event timeline and how to roll out a successful influencer marketing program that gets people invested ...
Stop Talking and Start Listening: Facilitating Community with Influencer Marketing
Length:
00:24:45
Clock Hours:
0.5
We are in the business of face to face. Which is great news because years of research proves that this is what we human beings crave. Art, connection, authenticity, humanity ... not robots ...
The Robots Are Coming! How to Stay Relevant and Amplify Your Personal Brand
Length:
00:29:13
Clock Hours:
0.5
This session will help make sense of new event technologies, messaging strategies, methods for (easily) harnessing the power of data, and integrating on- and off-line tactics ...
The Future of Attendee Marketing
Length:
00:27:29
Clock Hours:
0.5
Take a look inside the case study of the Toy Association’s Play Fair event. Through an innovative partnership between an association and a for-profit organizer, a new B2C event for the toy and youth entertainment industry was forged ...
The Toy Association Case Study: New Ways to Look at Adding Brand Value
Length:
00:23:43
Clock Hours:
0.5
Hear how the American Society of Hematology’s recent annual meeting used “Alexa” to enhance the attendee experience while simultaneously collecting data to better assist attendees in the future. Learn how it all came together and the key takeaways for implementing artificial intelligence at your next event ...
Artificial Intelligence at Events: The Story of Alexa and the American Society of Hematology’s Annual Meeting
Length:
00:33:22
Clock Hours:
0.5
As global device & pharmaceutical companies adopt new compliance codes, it is crucial for you to understand the travel regulations on your U.S. based event ...
New Medical Technology Travel Regulations Will Impact International Attendees at Your Events
Length:
00:58:11
Clock Hours:
1.25
Join our panel of food and beverage experts as they share their picks for the hottest trends you’ll see in 2018. One of these trends could be just what you need to make your next event menu unforgettable ...
Convene Presents: Hottest Food & Beverage Trends for 2018
Length:
00:57:06
Clock Hours:
1.0
Iconic brands have seen tremendous success using AR and VR at events to connect and activate their target audiences. Now you can too! Tyler Gates, an industry expert designing these experiences will explore the immersive power of this digital technology and how to best integrate it into your event ...
Electrify Your Events with Augmented and Virtual Reality
Length:
00:54:49
Clock Hours:
1.0
Don’t let the status quo be your enemy. Give your ideas a fighting chance! NYU Professor Luke Williams will reveal how to deliver a powerful pitch using his proven three step formula ...
Closing Main Stage: Pitching Disruptive Ideas
Length:
01:09:06
Clock Hours:
1.0
In this session, we'll showcase event experiences that are earning raves, with a closer look at the benefits for attendees, sponsors, and the event organizers ...
Sponsorships: Crossing the Chasm Between Placement and Engagement
Clock Hours:
1.0
Cybersecurity is a growing threat and strategies to protect your organization should be included your event's risk management plan ...
Cybersecurity – Top 10 Things Planners Need To Know-NOW!
Length:
01:02:49
Clock Hours:
1.0
