Future of Face2Face: Take a look inside the case study of the Toy Association’s Play Fair event. Through an innovative partnership between an association and a for-profit organizer, a new B2C event for the toy and youth entertainment industry was forged. Learn about the opportunity, the approach and how both parties created more brand value for the Toy Association.
- Duration: 0:23:43
- Date: 01/08/2018
- EIC Status: Designated
- CMP-IS Domain: CMP Submission Pending
- Clock Hours: 0.5