The Toy Association Case Study: New Ways to Look at Adding Brand Value

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Future of Face2Face: Take a look inside the case study of the Toy Association’s Play Fair event. Through an innovative partnership between an association and a for-profit organizer, a new B2C event for the toy and youth entertainment industry was forged. Learn about the opportunity, the approach and how both parties created more brand value for the Toy Association.

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  • Duration: 0:23:43
  • Date: 01/08/2018
  • Speakers:

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  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 0.5