The Toy Association Case Study: New Ways to Look at Adding Brand Value

This is premium content. You must be a PCMA Member to access this video

Login with PCMA Join PCMA

Future of Face2Face: Take a look inside the case study of the Toy Association’s Play Fair event. Through an innovative partnership between an association and a for-profit organizer, a new B2C event for the toy and youth entertainment industry was forged. Learn about the opportunity, the approach and how both parties created more brand value for the Toy Association.


PCMA is an Approved CAE Provider & CMP Preferred Vendor.

Information

  • Duration: 0:23:43
  • Date: 01/08/2018
  • Speakers:
         
         

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 0.5