Thought Leader: The 365-Day Event: Using Digital Content to Drive Year-Round Engagement

This is premium content. You must be a PCMA Member to access this video

Login Join PCMA

It’s clear in today’s world your event neither stops nor starts when your participants arrive onsite. Organizations must deliver rich opportunities to create connections before, during, and beyond their events. Join Jay Baer to learn how to use content and digital marketing to drive engagement year-round.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 0:55:04
  • Date: 01/08/2018
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 1.0

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.