The Future of Attendee Marketing

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Future of Face2Face: Whether launching a new event, repositioning an existing one or simply striving to increase overall participation, there are 10 major marketing trends that should guide your approach to attendee acquisition in 2018 and beyond. This session will help make sense of new event technologies, messaging strategies, methods for (easily) harnessing the power of data, and integrating on- and off-line tactics. You’ll leave with forward-thinking, envelope-pushing strategies and tactics that will help you develop new markets, build your brand, engage your audience and, most importantly, grow attendee participation.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:27:29
  • Date: 01/08/2018
  • Speakers:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 0.5

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