Stop Talking and Start Listening: Facilitating Community with Influencer Marketing

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Future of Face2Face: People don’t want to listen to what you have to say. Sound like a shocking statement? Research has shown that traditional marketing tactics just aren’t working and, according to Forbes, Millennials are immune to it altogether. So, people aren’t listening to you. What they ARE listening to are the what the leaders of their tribe have to say: The Influencers. It’s time to stop talking and start facilitating conversations between communities and their influencers. Learn how to engage your influencers at the various stages of your event timeline and how to roll out a successful influencer marketing program that gets people invested.

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  • Duration: 0:24:45
  • Date: 01/08/2018
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 0.5

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