Effective crisis management requires more than executing a list of standard operating procedures. Dr. Nicola Persico of Northwestern University’s Kellogg School of Management will demonstrate the importance of applying a strategic framework by examining real-life case studies. These crises call for different strategies, but you will walk away with a unified framework that will help you identify and manage them effectively.
- Duration: 1:02:29
- Date: 01/08/2018
- EIC Status: Designated
- CMP-IS Domain: CMP Submission Pending
- Clock Hours: 1.25