Breathe New Life into Your Brand Strategy

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These days many organizations are working with outdated strategies that aren’t keeping up with the rapidly changing expectations of participants. How do you decide when it’s time to pivot? What can you do to get everyone else on board? Whether you’re rebranding a destination, a cornerstone event or several brand events, change can yield high returns for your organization. In this session we’ll hear three case studies of successful rebrands and pull from them key questions to ask yourself about when to rebrand and what tactics will ensure success.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 0:56:16
  • Date: 01/08/2018
  • Speakers:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: CMP Submission Pending
  • Clock Hours: 1.25

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