Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
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Phil Hansen provides a hands-on experience that brings the audience together to create a stunning and unexpected work of art. This fun, engaging and collaborative project furthers the experience of embracing challenges through teamwork and demonstrates the power of how our individual roles make up the whole ...
2018 PCMA Education Conference: Embrace the Shake Collaborative Art Experience
Length:
00:08:03
Everyone has a superpower – something they’re better at than anyone else. Helping employees discover and use their superpowers allows the company and its employees to thrive. Jodi Berg, PhD., knows this firsthand, both through her leadership of blending equipment manufacturer Vitamix and through her doctoral research ...
Inspiring Employees to Use Their “Superpower” at Work Every Day
Length:
00:56:25
Clock Hours:
1.0
When you plan on hosting an event, one of the first questions that often comes to mind is how to fund it. This session is designed to help you navigate the give-and-take relationship that is necessary to attract the right sponsors for your events ...
Sponsorship Strategies to Finance Your Events
Length:
00:47:36
Clock Hours:
0.75
In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today ...
The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action
Length:
00:56:37
Clock Hours:
1.0
Success, especially in today’s fast-changing business environment, depends on our ability to make "creativity and innovation" a continuous process. Leaders want to know how their teams can rise above any challenge and succeed no matter what comes their way. Whether it’s to embrace change, overcome obstacles, sustain growth or take ...
Embrace the Shake: Transforming Limitations into Opportunities
Length:
00:59:22
Clock Hours:
1.00
Brand expert Denise Lee Yohn shows you how to achieve rock star brand status for your events. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve brand leadership ...
Opening Main Stage: How to Build a Rockstar Brand
Length:
00:59:17
Clock Hours:
1.0
Vulnerability often has a negative connotation. This session will explore the different shapes vulnerability can take and will provide ways that employees and managers alike can create environments where people can bring their whole selves to work ...
Beyond Professionalism: Channeling Vulnerability
Length:
00:54:35
Clock Hours:
1.0
Government regulations, enforcement, privacy and compliance are among the leading issues in the medical meeting management process. This session goes beyond legal analysis to basic understanding of how to resource and react to change ...
Medical Industry Maze: Reacting to Regulatory Changes
Length:
00:53:14
Clock Hours:
1.0
The goal of this program is to get you to think about negotiating differently, improving your negotiating skills by using the three Cs: convince, collaborate and create. This highly interactive program is designed to teach you how to apply these skills to everyday dealings both internally and externally ...
Business School: The Power of Influence in Negotiating
Length:
01:08:20
Clock Hours:
1.25
Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self ...
Designing our Events as Experiences
Length:
01:06:00
Clock Hours:
1.0
Stories move people—not only to feel an emotion but to take action. When you use a well-crafted story in your presentations and pitches, you sell more effectively, get more commitment, cultivate greater camaraderie, inspire deeply and have more fun ...
Use Your Story to Inspire Audiences to Action
Length:
01:03:31
Clock Hours:
1.0
This session will show you how engagement tools including digital engagement platforms, intentional design, fulfilling stakeholder missions, fear of missing out, attendee psychographics and influencer marketing can all work together to empower everyone contributing to your event. Done well, they will help grow its reach and resonance ...
Tell Your Community’s Stories and They Will Tell Your Event’s Story
Length:
01:01:17
Clock Hours:
1.0
What is all the talk about implicit bias? Through a mixture of presentation and interactive discussion, participants will explore the sources and impacts of unconscious biases as well as some concrete steps for reducing them ...
Remove Implicit Bias to Improve Interactions
Length:
01:10:27
Clock Hours:
1.25
Savvy event organizers know how to harness the power of digital and social media marketing for events. They use crucial brand and experiential marketing tools that drive attendance, define and engage high-value target audiences extend the experience and build brand recognition ...
Harness the Power of Digital and Social Media Marketing to Promote Events
Length:
01:03:15
Clock Hours:
1.0
In this session, Miami University professor of entrepreneurship Chris Sutter will outline the key elements of a pitch and share underlying principles that make a pitch more effective ...
Business School: Pitching Perfect: Secrets to Persuasive Arguments
Length:
01:13:00
Clock Hours:
1.0
What can an event professional like you learn from Coachella, mega-churches, and great retail shopping plazas? Everything. Learn the six things you must do to turn your next meeting into an irresistible, live media experience that sells out ...
SELL OUT! 6 Big Ideas Guaranteed to Increase Event Attendance
Length:
00:57:29
Clock Hours:
1.0
In this interactive talk, Natalie Nixon will explain how borrowing from the complex system of jazz music can shine light on practical ways to innovate from the inside-out in an organization ...
PCMA Business School: Innovate Through Improvisation
Length:
00:49:43
Clock Hours:
1.25
Part (ro)bot and part human, the event professional of the future needs to balance the digital with face to face in order to communicate effectively with participants of experiences ...
Rise of the Event Cyborg
Length:
00:27:18
Clock Hours:
0.5
If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable ...
New European Union Data Privacy Laws Could Cost Your Company Money
Length:
00:59:37
Clock Hours:
1.0
Entrepreneur and award-winning magician Vinh Giang will perform several illusions, then invite you to offer your thoughts as to how he did them ...
Thought Leader: Solving Problems Using Illusion & the Power of Perspective
Length:
00:55:06
Visit Houston President Mike Waterman will detail the group’s emergency response while the crisis was unfolding and how they managed to keep all 11 major conventions on schedule afterward ...
Convene Thought Leader: When a Humanitarian Crisis Hits
Length:
00:50:40
Clock Hours:
1.0
Learn how the events industry can pull insights from the eSports world to better meet the needs of our participants ...
DEI: Score Enviable Event Participation the eSports Way
Length:
01:09:56
Clock Hours:
1.0
Learn how strategies behind city planning can be applied throughout all aspects of your program, from engagement to networking ...
Amplify Your Event Design by Taking Cues from City Planning
Length:
00:54:24
Clock Hours:
1.0
An esteemed panel will share successful case studies (driving results, growing membership, demand generation) and offer invaluable tips for you to create your own talking points ...
DEI: Create Buy-In for Your Digital Events Strategy
Length:
01:00:15
Clock Hours:
1.0